Tag: Reykjavik

Nikita Bought by Amer Sports—Owners Bonfire and Salomon Snowboards

Accessories / Action Sports / Fashion / Snowboarding
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Heida Birgitsdottir, co-founder and Head of Design for Icelandic brand Nikita.Nikita, the Iceland-based brand for Girls Who Ride, launched in 1998 by Runar Omarsson and Heida Birgitsdottir, has been acquired by Finnish sport group, Amer Sports. The move was part of Amer’s ongoing strategy to invest more in action sports, including apparel and footwear brands. […]

Accessories / Events / Fabrics/Textiles / Fashion / Trends
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While heart’s heavy with what’s taking place in Japan, here’s an inspiring story of a country coming out of crisis through creativity and a new youth culture.

Nikita Street Fashion for Girls Crosses the American-European Divide with Fresh Collections Including an Exploding Denim Line, Outerwear, Bikinis, Hoodies, and Upper-end Street Contemporary

Unique silhouettes, patterns, colors, and of course, back story, make Nikita an anomaly of a brand that simply keeps getting better as demand increases.

Tag: Reykjavik

Nikita Bought by Amer Sports—Owners Bonfire and Salomon Snowboards

Iceland’s Upcoming Reykjavik Fashion Festival and Latest Tourism Video That’s Gone Viral Illustrate Creativity Spawned Despite an Economy Under Reconstruction

Nikita Street Fashion for Girls Crosses the American-European Divide with Fresh Collections Including an Exploding Denim Line, Outerwear, Bikinis, Hoodies, and Upper-end Street Contemporary

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