On April 7, 2015, at the downtown Los Angeles Club Nokia, America’s longest running music tour, the Vans Warped Tour presented by Journey’s, hosted its annual sponsorship summit followed by a kick-off party featuring the diversity of what to expect from this summer’s line-up. Amazing performances were showcased by Bebe Rexha, As It Is, Candy […]
The world’s biggest heavy music touring festival, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL, is celebrating its 7th year, and as in year’s past, the festival is partnering with charity program Metal of Honor. This year, Metal of Honor is proud to welcome back its partnership with iHome Audio, as well as welcome Second Stage sponsor […]
The world’s biggest heavy music touring festival, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL in its seventh annual sojourn, is pleased to announce the official 2014 artist line-up with the boldest, largest, loudest and most diverse lineup to date. Not only will this year’s festival include the massive ROCKSTAR ENERGY DRINK MAIN STAGE and COLDCOCK AMERICAN […]
In a thunderous display of monster metal madness, the Rockstar Mayhem Fest announced their band line-up yesterday, March 18, 2013, at the Whiskey-a-Go-Go on Sunset Blvd., Hollywood, starting with a procession of motorcycles headed-up by the Hell’s Angels. Musicians, hot chicks on bikes, and hired Harleys rolled-up to the red carpet to greet a mad-packed […]
At a potential $11.6 billion price tag, if the deal goes through, Monster would be the largest acquisition Coca-Cola’s ever done. Full Throttle, Coke’s energy drink in this space, simply doesn’t cut it when it comes to energy drink preferences among youth culture, which is the main reason Coke’s after Monster. As we’ve noted over […]
The Triple Crown in Hawaii is ramping up as the final stage for surfing competition, but this year, there are no women’s events. What this means for the state of surfing.
Metal fans flocked to San Bernardino, CA for the kick-off of America’s hardest rock tour of the summer, plus Metal Mulisha performances and commentator Full Metal Jackie.
Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.