Tag: Roxy

New Surf Event for NYC: The Quiksilver Pro with ASP and Million-Dollar Purse

New York City is finally getting its own king-pin surf event and festival.

PacSun Beach Ballyhoo Success Featuring Top Action Sports-Inspired Brands Such as Volcom, WESC, Fox, Vans, Plus Music from Circa Survive, and a Tony Hawk Demo May Mark a Significant Turn for the Retailer

Summer love-fest of action sports took place at the Santa Monica pier June 19-20 attracting hordes of people. If only trade shows could be this fun.

Avatar Fashion Gets Another Boost -This Time with Quiksilver and Roxy

Catching on finally to the Second World fashion wave, here’s some more styles for your avatar.

Retail Round-up: Quiksilver Refinances and Re-signs Kelly Slater; Lightning Bolt Makes a Comeback; Zumiez Drops 20.7%

While some in action sports take a beating as the largest surf brand refinances and a popular chain posts drastic drops, there is opportunity in revival as indicated with the re-emergence of an old legacy, Lightning Bolt.

Surf Brands Making Moves: Quiksilver and Roxy Sign Home Product Licensing Deal with CHF Industries; Billabong Claims Sponsorship Title of Pipeline Masters

Surf brands making waves–one from a licensing deal which could lead to others doing the same down the road, another taking top sponsorship title.

Retail and Brand Economic Round-up: Target’s Downturn and McQ Collaboration; Abercrombie & Fitch Loses Cred but Not in Europe; Quiksilver Closes Rossi Sale and Launches Street-inspired 2009/10 Outerwear; Volcom Remains the Hidden Gem

Youth culture retail and branding strategies continue to evolve through economic downturn. Here’s what’s up with some main players.

Surfing Remains North Shore Economic Stimulus Package As the Vans Triple Crown, including Banzai Pipeline Masters, Kicks-off Attracing World’s Top Pros, Media, Fans

In its 26th year, this event series remains one of the strongest in action sports history for both athletes and sponsors.

Surfing Legend Kelly Slater Wins 9th ASP World Title with Big Win in Spain; plus Surfing Industry Heats-up for Big Waves in Vans Triple Crown of Surf in Hawaii

Most-winning surfer of all time, Kelly Slater scores his 9th ASP World Title giving the industry a boost as the pros heads into big-wave season.

Action Sports Retailer Trade Show Kicks Off with Runway Fashion Featuring Top Styles from Skate, Surf, Snow, MotoX Industries – Part One

ASR launched Thursday, January 24th with all of the excitement that comes with walking the trade show halls of fashion from the giants of surfing, skateboarding, motocross, and action sports lifestyle. Of course the Volcom area had it usual themes this year including neon green and pink, and Electric Vision next door which was just bought out by Volcom celebrated with a Let It Snow theme and confetti snow everywhere. But interestingly the motocross area continues to expand and provide new energy -all surrounded by Famous Stars & Straps. Check out next week’s stories for more from the show floor.

Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, New Opportunities

While the best big surf events tend to happen in the Northern Hemisphere’s winter months, such as the Vans Triple Crown of Surfing series including the Reef Hawaiian Pro, O’Neill World Cup, Roxy Pro, Billabong Pipeline Masters, Billabong Women’s Pro and Quicksilver’s big-wave Eddie Aikau (all in Hawaii), and Maverick’s Big Wave Surf Competition in Half Moon Bay, surfing tends to be on the “consumer” radar more so in the summer obviously, when people head to the beach, regardless of often flat surf conditions.