Going niche may have been a strategically good move, however the real story lies within how the market has changed in terms of price points of sunglasses within youth culture, and the new size of market and opportunities presented by the growing importance of youth lifestyle accessories in general.
Tag: Roxy
Dragon Goes Private, Bucking Trends of Building-up to Get Acquired; Label Networks Looks at Youth Market Consumer Preferences for the Brand, Plus Data on the Size of Market, Spending Patterns, and Opportunities in Optical Lifestyle Accessories
ASR Runway Fashion Show Part 2: Glimpses of Fashion from Skate, Snow, Surf Lifestyle Apparel Indicate Refreshing Sporty Styles in Skinny Denim, PeaCoats, 90s Belts Dresses
Sports News: Singapore Gets Bid to Host 1st Youth Olympic Games; President of Quiksilver Bernard Mariette Resigns as Bob McKnight, CEO, Takes on Additional Role
In our on-going reportage of the Youth Olympic Games, the latest update is that Singaporehas won the bid to host the 1st Games in 2010, beating out Moscowin the final bid.
“This is a key moment for the Olympic Movement,” said Rogge to journalists present in Lausanne. “Singaporehas put together a very exciting project. Hosting the Youth Olympic Games for the first time is a great responsibility, and I have every confidence in the team in Singapore. I have no doubt that their professionalism and enthusiasm will be instrumental in the staging of successful Youth Olympic Games in 2010.”