Tag: search

The Mobile Platform Wars and What You Should Know When It Comes to Youth Culture

The mobile app market is clearly the future, but for those working in youth culture, there are many things to consider when creating your mobile business strategies.

Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?

Communication 2010 Trends: Google’s QR Phone; Freemium Content; Tweet Search

Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.

Google, Facebook, MySpace Continue Scramble to Create a Business Model by Tapping Music Marketshare from Apple

Giant social networks are sick of watching Apple make a killing off music and they’re jealous as hell. Not to mention that they still don’t have a business model%u2026yet. Plus fresh data from LN’s Fall Study on music and technology.

Twitter’s Real-Time Search is Melting Google

Social search is so now, that it makes Google search seem positively pre-historic.

Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds

Among top trends coming out from the NATPE Conference that took place in Las Vegas last week is that marketers are realizing that content is a key feature that’s driving the marketplace. As agencies continue to struggle with reaching end users via ads on mobile phones, it’s the producers of content that are making the connection. Some say this is a result of the iPhone and iPod generation, however as we’ve tracked at Label Networks globally across 13-30- year-olds in North America, Japan, China, and Europe -and in some cases, for the past 8 years -there are more reasons for the changes in key features demanded.

Research Results Quantify Marketing and Advertising Type Preferences by Youth Culture and What Works Best for Specific Target Markets

From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.

Tag: search

Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds

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Tag: search

The Mobile Platform Wars and What You Should Know When It Comes to Youth Culture

Google Buzz: Will Youth Culture Use It? Based On Our Data, This Is What We Think

Communication 2010 Trends: Google’s QR Phone; Freemium Content; Tweet Search

Google, Facebook, MySpace Continue Scramble to Create a Business Model by Tapping Music Marketshare from Apple

Twitter’s Real-Time Search is Melting Google

Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds

Research Results Quantify Marketing and Advertising Type Preferences by Youth Culture and What Works Best for Specific Target Markets

Office:

Contact: