America’s greatest motorcycle rally also creates the country’s greatest merch world.
Tag: shirt
Sturgis Motorcycle Rally 70th Anniversary Brings 650,000 Riders to the Black Hills of South Dakota
Alphanumeric Re-Launches Bringing Back Classic Aesthetics Style a Decade Later -Label Networks TV Captures the Interview from the Originators
10 years ago the brand Alphanumeric was among the leading-edge brands in the then emerging category of street fashion for men. A decade later, founders Mirko Mangum who runs the UNIV in Encinitas, and Alyasha Owerka-Moore, founder of the denim label FiberOps, have re-grouped with their team and brought life back to the legendary Alphanumeric brand. We caught up with the 4 leaders of the re-launched Alphanumeric premiering at Agenda Fashion Trade Show last month in San Diego in the only non-descript booth (no sign overhead) -another key aspect of their underground brand messaging.