While it may seem like an oxymoron to think a fast-fashion retailer can be sustainable, H&M still comes through with one of the most robust sustainability strategies in fashion. One the greatest changes in the past few years has been their recycling program whereby consumers can bring in old items which then get re-used elsewhere […]
Conde Nast has been making several transitions for the past year and has announced through an exclusive with Business of Fashion, that Style.com will become a global ecommerce platform starting this fall. The editorial that is on Style.com will be moved over to American Vogue, which should limit some of the redundancy that’s been taking […]
Label Networks’ 15th Annual Spring Youth Culture Study reveals insights into how 13-25-year-olds think and act on a variety of topics ranging from fashion to social networking, lifestyle influences, sneaker culture, spending patterns, influences, and preferences. In this story, we take a look at the results to a specific question regarding changes in shopping patterns […]
The post-gender generation is in full swing and now fashion labels and retailers are beginning to tap into this societal shift. As we’ve noted over the past 10 years, youth culture today continues to shift away from the strong lines between what is meant for males and what is meant for females towards a more […]
Changes in spending patterns among today’s youth culture market means that retailers and brands need to incorporate new methods to fit the needs of buyers who are easily adept at technology, social media, and mobile phone culture. That’s why Adidas’ latest app that lets people get in a virtual line for fresh kicks is on […]
Renting out designer clothing and accessories has become a booming industry in fashion, especially for those who know what’s-what in fashion but can’t afford to buy such items. The undiscovered additional marketplace, however is a new youth marketplace moving into their mid-20’s who shop differently–with an environmentally conscious buying pattern and who seek ways to […]
In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]
Fashion retailers have long been struggling to figure out how today’s new youth marketplace of teens prefer to shop. At Label Networks, we’ve concentrated on asking questions about such changes in spending and shopping patterns, and the differences between shopping in malls, stores, and online among 13-25-year-olds across the United States in our 14th Annual […]
H&M continues to capture the attention of the fashion world. As the fast-fashion retailer from Sweden expands its footprint, it’s also been able to bring a new energy to youth culture fashion. While many retailers including Abercrombie & Fitch, Hollister, and American Eagle have found themselves in difficult positions when it comes to younger buyers, […]
Etsy.com has always been among the leaders when it comes to attracting a community of online artisanal handmade crafters and vintage collectors. But last month, their new policy shifts have raised questions about what exactly, qualifies for being “handmade”—a pre-requisite to host a storefront on their site—and pissed-off the hardcore artists that felt Esty was […]