The fashion trade show industry has been undergoing significant changes to meet with challenging economic conditions, changes in consumer spending habits, and the business of fashion as a whole. As more consumers shop online vs. brick ‘n mortar, utilize mcommerce, and engage a DIY lifestyle, so too has the concept of the traditional trade show […]
Fashion trade show season is underway, and after a successful launch at Agenda last week, here’s more of what to expect next in the realm of street, denim, urban contemporary, and youth lifestyles. Selvedge Run When Bread & Butter initially announced that it would be heading to Barcelona for the summer edition in 2015, Maria […]
It’s been a tumultuous ride for the kingpin of fashion weeks, the New York Fashion Week, over the past few months. And today, it was announced that their title sponsor, Mercedes-Benz has pulled out of the title sponsorship role. In addition, WME-IMG which owns Mercedes-Benz Fashion Week said it is acquiring their rival, Made New […]
Following the cancellation of BREAD & BUTTER for January 2015, the management of BREAD & butter GmbH & Co.KG saw itself forced to file for insolvency on 16th December 2014. On the same day, the attorney Christian Graf Brockdorff (BBL) was appointed preliminary receiver in insolvency. According to BREAD & BUTTER, having been caught up […]
Today, December 9, 2014, Bread & Butter Managing Director, Karl-Heinz Muller, sent out a letter to officially announce that Bread & Butter in January 2015 is cancelled. It’s been a challenging couple of weeks for the European urban contemporary and streetwear trade show that first announced it would tighten down to one hall for January. […]
Bread & Butter is one of the leading fashion trade shows that tends to spark debate and rumors. As a progressive entity, they have pushed boundaries more than any other fashion trade show, and tried to launch consumer days and another show back in Barcelona, only to be met with speculation by exhibitors and the […]
Pitti Uomo is highly regarded as an innovative trade fair in Florence that tends to mark the kick-off of the international trade show season for menswear each year. This year, it’s going to be even more special with the recent announcement of the collaboration brought to the show by Liberty Fairs called “Born in the […]
Many brands are moving in new directions when it comes to telling the story of their latest collections, particularly when it comes to showcasing at trade shows. As trade shows themselves evolve into more festival-like experiences (i.e. Bread & Butter, Agenda), so too have exhibitors begun creating more experiential programs to illustrate 3-dimensional characteristics of […]
One of the United States biggest trade show operators, Advanstar Communications, has been sold to UBM for $972 million. Advanstar hosts 54 trade shows including MAGIC, Project, Fashion Coterie, and shows for licensing, life sciences, and powersports. The acquisition will increase UBM’s events revenues by £135m annually, the company said, from £463m last year. Tim […]
On Friday, August 22, 2014, we broke the news that Bread & Butter decided not to host their January, 2014 trade show in Barcelona after all. Today, August 25, 2014, Karl-Heinz Muller, founder of Bread & Butter, released a statement as to why and what the fashion trade show has planned for 2015. Here’s more: […]