Like many trade shows doing more to create a unique atmosphere, MAGIC got creative with the addition of skate-influences, cool street art exhibitions, top DJ’s in heavy rotation, even a fixed-bike give-away. And yes, it was a working show: buyers wrote orders.
One of several specific trends emerging from the fashion trade shows last week include a new, more extreme take on Americana fashion providing a unique angle within heritage.
The Beach Boys actually used to call themselves The Pendletones based on wearing this heritage brand after surf sessions.
Heritage and Americana takes new heights in trending, but there’s more. So much more.
All eyes were on the OR Winter Trade Show as the outdoor industry continues to evolve, bringing with it some new crossover categories, exhibitors, designers, and ideas.