Just as the fashion trade show world continues to change in new directions based on industry and consumer demand, so too has Snow Industries of American (SIA) recently announced new changes for its organization and trade show for the snow sports industry. Meanwhile, core snowboarders Joe Suta (Nightmare Snowboards) and Steven Kimura (Owner Operator/United Shapes) have […]
Just when we thought there would finally be a January without conflicting trade shows, changes are underway that has makes that wish just not a reality. As we last reported, conflicting choices between attending Outdoor Retailer or SnowSports Industries of America (SIA) trade show continued to be a question mark for retailers and exhibitors trying […]
The conflicting choices between attending Outdoor Retailer or SnowSports Industries of America (SIA) trade show continue to be a question mark for retailers and exhibitors trying to get ahead of manufacturing, buying, and consumer cycles when it comes to winter sports. Many larger, former anchor brands of SIA have said that the show is simply […]
The annual Snow Industries of America (SIA) trade show in Denver, CO, January 29-30, brought together the industry of snowboarding and skiing, but with an additional boost from outdoor sportswear, athleisure brands, and wearable technology. The lines between industries are forever blurring, and based on demand from a new, DIY youth marketplace, technology is at […]
Label Networks is pleased to have provided research information and analysis as a part of the SnowSports Industries of America (SIA) stage one project for the Downhill Consumer Intelligence Project (DCIP). Utilizing our research about what 13-25-year-olds think about various aspects of snowboarding, action sports, downhill skiing, perceptions, attitudes, buying patterns, spending, and the changing […]
Many brands are moving in new directions when it comes to telling the story of their latest collections, particularly when it comes to showcasing at trade shows. As trade shows themselves evolve into more festival-like experiences (i.e. Bread & Butter, Agenda), so too have exhibitors begun creating more experiential programs to illustrate 3-dimensional characteristics of […]
The month of January, 2014, has been unusually packed with trade shows and snow sporting news. Starting with the naming of the USA snowboarding team, Kelly Clark’s gold win at Winter X Games in Aspen, Sochi Olympics kick-off, Outdoor Retailer Trade Show, and now, followed up by 2014 SIA Snow Show January 30-February 2, in […]
Burton Snowboards is added to growing ranks of action sports brands heading to SLC for OR. Wonder how this makes SIA feel?