The guys behind the legendary core brand alife, Rob and Arnell, are not the type of guys who are going to spill their guts to media about how they stay so original in order to prove their cred-factor. They simply are original and have gained cred by working seriously hard for a long time on aesthetics, product, and quality results that embrace their lifestyle -which happens to be enviable in today’s contemporary street fashion scene. These guys, who were the Creative Directors for Mass Appeal Magazine, presented graffiti art and the artists behind the scenes in such original formats that some account it for being the birth of the mainstream graff movement of today.
Tag: sneakers
Alife Out of NYC Continue Producing Original Concepts in Street Fashion, Sneakers, Retail, Publishing, and Art, Creating a Wake of Wannabes from Their Own Natural Evolution
Trade Show News: Compass Gives Upscale Sneaker Footwear Brands a New Show; MAGIC to Launch ECOllection; Bread & Butter BarcelonaAttracting More Core American StreetFashion Brands
Given that sneaker culture and footwear in general is such a vital part of fashion particularly when it comes to street and contemporary fashion, it’s amazing to us that the old-school trade show, WSA, hasn’t gotten a facelift in years. Now, however, it’s got competition: Compass is the new directional trade show for high-end sneakers and top tier footwear created by BPMW, the founders of another very cool, intimate trade show in NYC called Capsule.
Mama Clothing is One of the Few Streetwear Labels for Women on the Market Today -Check-out What They Have to Say About their New Collection, Collabs with New Era, TooFly, Adidas, the State of the Women’s Streetwear Industry
Mama Clothing, founded and designed by Gabriella Davi-Khorasanee, is one of the few women’s streetwear brands on the market today -even though ironically, there is a growing demand for this type of apparel. What makes Mama unique are many things, including how Gabriella goes about choosing her inspiration and researching her designs before releasing them.
Nine Rulaz Line, Created by Mighty Crown -Masters of International Soundclash and Word Competitions, Releases another Fresh Collection with Denim, Sneaker Collabs, T-shirt Graphics, Jackets
Nine Rulaz Line is an amazing apparel collection based out of Yokohama, Japan, that continues to find new passionate fans in America, the UK, Jamaica and other places where dedicated fans of music inspired design rule direction. Nine Rulaz is unique in that the owners, including DJ Master Simon, are from Mighty Crown Entertainment, an internationally known music group that are the word and soundclash Champs of Japan, having sold-out the 35,000 seats in the Tokyo Dome annually with their soundclash event. They’ve also won 6 champion titles in the UK and even Jamaica, where they were the first non-Jamaicans to win as word champs. Ironically, when placed in a street fashion setting like MAGIC, it’s often only people in the know that realize that Master Simon is in the house, and that the brand called Nine Rulaz, that’s creeping into American and UK youth culture street fashion scenes, is actually created by such heavyweight music afionados of soundclash.
Top Sneaker Brands Changing Landscape of the Sneaker-Freaker Scene for 2008 Indicate Excellent Opps for New Brands on the Edge; Challenges for Others
The footwear market, especially Sneaker Culture, is fickle, cultish, and fundamental -all aspects that breed new trends and subcultures constantly. While some brands may not have a sneaker line, the results here are still important to understand in terms of the general landscape of preferences, styles, and shopping patterns of this marketplace, particularly the explosion of footwear sales from online retailers. In addition, to many people within this age demographic, their footwear, particularly sneakers, can be their entire “outfit” because such emphasis is placed on their kicks -especially if they’re coveted LTD (limited edition) finds.
Sneak Peak at Sneaker Culture Trends from Label Networks’ Capacity-Crowd Presentation at MAGIC Provides Insight on Why the Marketplace Continues to Rock Fashion
Summer Footwear Fashion Trends: Cool Highlights from Diverse Styles Already Making Their Way Out of the Closet Indicate an Exceptionally Fun Season to Come
Footwear Photo Report Part 1: Trends Resulting from How Youth Culture is Wearing Shoes Indicate Which Brands Work Best for New Styles on Fashionable Feet
Footwear Photo Report Part 2: Sneaker Ballerina Flats, Gladiator Sandals, and New Twists on Skate Shoes Among Top Young Women Styles
Wearable Technologies and Connecting with the Future -Latest Trends in Technology as Fashion
Often technology experts work isolated from fashion designers, however growing trends in wearable technologies, from Nintendo gaming devices and iced-out iPods as necklaces, to colorful headphone collaborations, GPS navjackets and “friend finders,” some brands are tapping into new opportunities for both industries by creating across traditional boundaries.