On the last day of Berlin Fashion Week, July 10, 2015, as the trade shows wrap-up across the city, and Agenda wraps-up in Long Beach, CA, Bright, known for its streetwear and action sports-inspired brands, announced that The Premium Group, which runs Premium and Seek, has bought them for an undisclosed amount. Bright founders Marco […]
Agenda trade show kicks-off today July 9, 2015, in Long Beach, CA, bringing together the leaders in the industries of streetwear apparel, footwear, action sports inspired fashion, urbanwear, skate, and accessories. This is the show that starts the next round of fashion trade shows coming through, and is one of the most popular shows for […]
There’s a lot of interesting news coming from Nike these days, starting with the announcement that co-founder and Chairman Phil Knight plans to step down and is hoping for Mark Parker, CEO, to replace him. This came on the heels of their latest financial news that its annual profits rose 22% to $3.27 billion, and […]
Bright fashion trade show in Berlin has become one of the leading destinations for streetwear and action sports-inspired fashion, footwear, and accessories. Last week they announced a new location for their upcoming show, July 8-10, 2015, which is the same time as other shows such as Bread & Butter Berlin and SEEK, that will put […]
K-Swiss continues to expand its brands with the recent purchase of Supra and KR3W as of last Friday, May 29, 2015. So far the terms of the deal are unknown, but apparently, K-Swiss has been looking at Supra for some time. In an interview with Footwear News, Larry Reminton, President and CEO of K-Swiss Brands […]
VF Corporation released their Q1 financials on May 1, 2015, with the Outdoor and Action Sports categories leading the way. Check-out our latest 15th Annual Spring Youth Culture Study 2015 for more information about how the VF brands rank in preferences among today’s youth culture. Here are more highlights from VF: “We remain confident in […]
We’re glad to hear that Bread & Butter Berlin is back on track. This news just came in today from Berlin about the upcoming show July 7-9, 2015 at the Airport Berlin-Tempelhof, including their emphasis n Denim, Streetwear, and Urbanwear. Here’s more: On Friday, 17th April 2015, BREAD & BUTTER held a meeting with ca. […]
More fashion and footwear brands are raising the stakes when it comes to their initiatives towards sustainability. Like H&M and Kering, leaders in this category, so too has Adidas stepped up their game. This week, the adidas Group announced a partnership with Parley for the Oceans, an initiative dedicated to raising awareness about the beauty […]
In a recent collaboration with producer, DJ Diplo, K-Swiss is attempting a new campaign that calls in young entrepreneurs to help them rebuild the brands from design to marketing, advertising, social media promotion, and various creative endeavors. This is another interesting example of figuring out ways to bring in the consumer into the process of […]
In their highly anticipated first-ever feature length skateboarding movie called PROPELLER, Vans, the leader in skateboarding footwear, has brought together some of the most important modern skateboarders and legendary pioneers in the industry. Directed by filmmaker Greg Hunt, and based on the teaser, the movie looks to be every bit inspiring and classic as the […]