Converse has launched a new campaign called Made by You that takes a look at 100 sneakers worn by legendary international players in music, arts, and fashion. The idea taps into a new marketing campaign within the DIY spirit of the quintessential youth market shoe and spirit of creating one-of-a-kind kicks. Key shoes featured include […]
Bread & Butter is back in action and has announced some innovative new plans or their July 7-9, 2015 show at their usual place, the Berlin-Tempelhof, including the theme Modern Urban Lifestyle. As we’ve been saying for the past few years now, fashion trade shows have to change to keep up with lifestyle shifts in […]
VF reported their fourth quarter results for 2014, and outlook for 2015 today, February 13, 2015. Revenues were up 8% to $12.3 billion. The leaders for the corporation were once again The North Face and Vans. The big news however is that Vans passed the $2 billion dollar mark in 2014 to become VF’s second […]
Changes in spending patterns among today’s youth culture market means that retailers and brands need to incorporate new methods to fit the needs of buyers who are easily adept at technology, social media, and mobile phone culture. That’s why Adidas’ latest app that lets people get in a virtual line for fresh kicks is on […]
Story and Photos by Kathleen Gasperini and Tom Wallace The Agenda Trade Show in Long Beach, CA, January 5-6, 2015, featured inspiring designs, brisk business, and a coming together of the best in action sports-inspired and streetwear fashion, footwear, accessories, and wearable technology. With an industrial theme made of a mix of barrels, pallets, and […]
Fashion trade show season is underway, and after a successful launch at Agenda last week, here’s more of what to expect next in the realm of street, denim, urban contemporary, and youth lifestyles. Selvedge Run When Bread & Butter initially announced that it would be heading to Barcelona for the summer edition in 2015, Maria […]
On December 16, 2014, PUMA announced that Rihanna had signed a multi-year partnership with the brand starting in January, 2015 to be PUMA global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. The same day, reports have surfaced that Kering, which also […]
VF, owners of Vans, The North Face, Timberland, and Wrangler, among others, are working with IFC, a member of the World Bank Group to provide loans to 3 Bangladeshi garment factories under a new program for funding fire and building safety improvements. This is obviously a step in the right direction with transparency being a […]
VF Corp has announced their 3rd quarter earnings and once again, Outdoor and Action Sports segments including The North Face, Vans, and Timberland are leading the charge with overall revenues up 7% to $3.5 million. Other areas of growth include direct-to-consumer revenues up 16% and international revenues up 9%. “Our third quarter results validate our […]
The quintessential punk rock sneaker, Converse, is looking to take back its signature style. Nike, owners of Converse as of 2003, is suing 31 brands including Skechers, Ralph Lauren, Wal-Mart, Ed Hardy, FILA, and K-Mart over copyright infringement of their Chuck Taylor style, materials, and diamond sole patterns. The lawsuit was filed on Tuesday, October […]