Just when the International Olympic Committee (IOC) thought they had another event that would attract a younger crowd, not to mention the star-power of two-time gold medalist Shaun White, the Sochi Olympic course for the snowboarding Slopestyle event which is to debut this winter, has been debated as not up to world class standards. Some […]
In their on-going efforts to streamline assets and reduce amounts drawn on its credit facilities, Quiksilver announced October 23, 2013 that it would be selling Mervin Manufacturing, owners of the popular snowboarding brands GNU and Lib Tech, to Extreme Holdings, Inc. an entity advised by Altamont Capital Partners, who also advised on the deal when […]
Heida Birgitsdottir, co-founder and Head of Design for Icelandic brand Nikita.Nikita, the Iceland-based brand for Girls Who Ride, launched in 1998 by Runar Omarsson and Heida Birgitsdottir, has been acquired by Finnish sport group, Amer Sports. The move was part of Amer’s ongoing strategy to invest more in action sports, including apparel and footwear brands. […]
Donna Burton Carpenter in the middle.Donna Burton Carpenter may be best known as president and co-owner of Burton Snowboards and her work founding the European Burton sector in Innsbruck, but she also created a unique program called Women’s Leadership Initiative at Burton. Outdoor Retailer Trade Show and the Outdoor Industries Women’s Coalition (OIWC) have confirmed […]
Backcountry guide for girls from Burton Snowboards’ BurtonGirls.com Just in time for winter, Burton has launched a great new addition to their website called Burtongirls.com featuring an array of stories, images, and video. From Olympic gold medalist Kelly Clark, to Hannah Teter, Rana Okada, Zanna Roberts Rassi, and old-school girl writer favorites such as Tricia […]
The relationship between the IOC, FIS, and snowboarding industry has always been difficult, but it just got worse.