Former Vice President Al Gore trained me to become a certified Climate Reality Leader earlier this month in Denver, CO, and it was one of those life-changing experiences that spawned new energy, ideas, and set the course of my future actions. For the sake of this story, which will be one in a series, and […]
Just as the fashion trade show world continues to change in new directions based on industry and consumer demand, so too has Snow Industries of American (SIA) recently announced new changes for its organization and trade show for the snow sports industry. Meanwhile, core snowboarders Joe Suta (Nightmare Snowboards) and Steven Kimura (Owner Operator/United Shapes) have […]
At the annual World Snowboard Federaton (WSF) and Ticket to Ride (TTR) General Assembly held in Kleinarl, Austria, delegates from 22 Nations joined the two-day long meetings, representing National Snowboard Associations, Riders, Event Organizers and Boardsports Media. The idea was to usher in the next phase of snowboarding by continuing to look at the landscape […]
Just when we thought there would finally be a January without conflicting trade shows, changes are underway that has makes that wish just not a reality. As we last reported, conflicting choices between attending Outdoor Retailer or SnowSports Industries of America (SIA) trade show continued to be a question mark for retailers and exhibitors trying […]
Photos by Mahfia.TV Boarding for Breast Cancer (B4BC), the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music Festival couldn’t have been better, as […]
In celebration of Boarding for Breast Cancer’s (B4BC) 20th Anniversary, the iconic B4BC Snowboard + Music Festival is back, presented once again by Sierra-at-Tahoe Resort on April 2, 2016, and hosted by Sal Masekela. The Festival has as its headliner, CocoRosie, bringing their eclectic mix of operatic, hip hop/freak folk blenders to the stage after […]
There is no better way to celebrate Boarding for Breast Cancer’s (B4BC’s) 20th Anniversary than with a fundraiser featuring the 20 Most Iconic Snowboarding Images of All Time, and an opportunity to own a piece of history. Trevor Graves, founder of NEMO Design and celebrated snowboard photographer, and Kathleen Gasperini, co-founder and Executive Director of […]
Two decades ago, a small group of young women, leaders in the snowboarding industry, including Label Networks’ Senior Vice President, Kathleen Gasperini, turned the tragic loss of a friend to breast cancer into a positive new movement called Boarding for Breast Cancer (B4BC). Launching with huge snowboarding and music festivals, the events attracted girls and guys […]
We are stoked to hear that Donna Carpenter has been promoted to CEO of Burton Snowboards for many reasons. First, as leader of the strongest snowboarding brand out there, it’s nice to know there’s a leader in our industry who looks at two critical issues with great importance: women in snow sports and the environment. […]
The conflicting choices between attending Outdoor Retailer or SnowSports Industries of America (SIA) trade show continue to be a question mark for retailers and exhibitors trying to get ahead of manufacturing, buying, and consumer cycles when it comes to winter sports. Many larger, former anchor brands of SIA have said that the show is simply […]