Tag: snowboarding

Winter’s Children–Featuring Vintage Snowboards, Naked Riders to Be Released by Powerhouse Books

Photographer and filmmaker Jim Mangan creates an exceptionally inspirational fine art book that captures the spirit of winter.

Cool Campaigns: Nike’s Extreme Swoosh Slide; Louis Vuitton’s Big Apple City Guides

Marketing ideas worth noting bring out both the idea of fun and adventure, but also tap into potential viral video and youth culture’s savvy social networking patterns.

Cool Collabs: Married to the Mob X Burton, Moon Boots Turn 40, Nixon X the Beastie Boys, and More

Collaborations that keep consumers interested are vital to the success of many brands these days. Here are a few worth noting.

Action Sports / Entertainment / Fashion / Footwear / Marketing/Advertising / Skateboarding / Sneakers/Footwear / Snowboarding / Sponsorship / Sports
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To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.

Action Sports Round-up: Bob Burnquist Lands 900 On Mega Ramp; New York Surf Film Fest; Nike 6.0 Title Sponsor of Winter Dew Tour

Highlights from recent happenings in the action sports industry.

Nikita Collaboration with K2 Snowboards Brings Girl Riders to the Forefront

Fashion and snowboarding continue to be an attractive combination, but this collab may mark a turning point for many reasons.

Nike 6.0 Women’s Collection -Action Sports Girls On the Rise

Sure Nike’s taking over action sports, staking claims everywhere, but the brightest move may be their Women’s 6.0 collection.

Pro Snowboarder Kelly Clark Makes Herstory with 4-Time Win in Halfpipe at the Burton U.S. Open of Snowboarding

The fun and congenial atmosphere of the Burton U.S. Open of Snowboarding continues its tradition of one of the best events in the sport.

Burton Snowboards Shutters Vermont Manufacturing Center, Shifts Production to Austria

When a home-grown brand like Burton closes production in the USA, it’s very telling about the state of the snow sports hardgoods industry.

Women’s Halfpipe Olympic Snowboarding Results Illustrated Big Maneuvers That Inspired the World

Taking a look at women’s snowboarding halfpipe in the Olympics and what this means for the sport based on performances, young women and our global data, and opportunities in the future.