The change has come where youth markets’ savvy tech usage = future branding, marketing, and communication success.
Tag: social
Changes in Social Networking Patterns among American Youth Culture in Last 6 Months Indicate New Market Opportunities Changes by Demographics
Fresh data and analysis being released for Label Networks’ Spring Global Youth Culture Study 2008 indicates great changes in communication and networking patterns among 13-25-year-olds in North America. In this story, we concentrate on the usage patterns of young people when it comes to Social Networks and Updating one’s Personal Profile Page.
Shanghai Brand Eno Among New Crop of Top Women’s Contemporary Streetwear Brands from China Taking Local Inspiration to New Levels Introducing Americans to Original Apparel
When we first met Lin Lin from the brand Eno in 2007 at United Fashion Trade Show, we were intrigued by her passion for her home city of Shanghai and the inspiration taken from her country when it came to the emerging China youth and street culture scenes, including rise of indie bands, social networks, and corresponding lifestyle apparel. We met up with Lin Lin and her partner Yvette again at MAGIC in the South Hall last month where they represented not only one of the few women’s contemporary streetwear brands in the area (despite the growing marketplace), but also were the only ones from Shanghai–a burgeoning hotspot of designers and rockers inspired by street culture.
London%u201CCred-Report” Part 2 Provides Street-Level Insight on Top Social Activities, Entertainment, Trends Taking Placeamong New Subcultures Across the City
Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city. The Cred Reports are written by Label Networks in-field researchers and reporters as well as top young people who can see the state of trends within their country or city from a broad and insider perspective. These Cred Reports provide a unique addition to the quantitative data results and Macro Trend Editorial Summaries in our overall country studies. In this week’s story, we take a look at the Social Activities section of the London Cred Report for 2008.
China Youth Culture’s After 90s Market More Showy Directional than After 80-But Both Dictating Blogging, Spending, Fashion Trends
The “After 80s” and the “After 90s” Generation of China In December, we reported on China’s “After %u201880’s” marketplace in “China Youth Culture’s “After %u201880’s” Market Dictating Blogging, Spending, Fashion Trends.” However there’s a younger generation called “After %u201890’s” that is clearly moving into the limelight as the growing middle class of young people continues to emerge.
%u201CWhat is the best ONE thing a sponsor can do to grab your attention?” Revealing Results Indicate Important Market Changes
China Youth Culture Report: In Honor of the Beijing Olympics, Label Networks Delivers a Round-up of China Trends Covering Online Shopping Habits, the After 90’s Generation, Super Girls, Digital Lifestyles, Fashion, and Impact of the Growing”Pride of China”
In honor of the Beijing, Olympics, Label Networks’ releases a complete round-up of top stories from our China researchers from Beijing, Shanghai, and Guangzhou including latest trends in online shopping patterns, the Super Girls phenom, blogging culture, After %u201880’s and After %u201890’s lifestyles from the largest new consumer group in the world.
Top Advertising and Marketing Types Preferred by Youth Culture Market-Fresh Results from Label Networks'”Sponsorship Advertising Effectiveness Youth Culture Report 2008″
Fresh results from Label Networks’ “Sponsorship & Advertising Effectiveness Profile Report 2008” reveal preferred types of sponsorship, advertising, marketing by youth culture markets, indicating how, where, why innovation in unexpected areas are most effective–challenging “hippos” of corporate America.