Tag: spending

What Would Make It Easier for You To Buy the Things That You Like the Most?

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Fresh data from LN’s Summer Youth Culture Study illustrates new preferred ways that 13-30-year-old’s would like to shop. Dynamic changes show great marketing possibilities.

What Electronic Device Can You Not Live Without?” -Differences among 13-30-year-olds Indicate Big Changes on the Horizon

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More important than ever before is knowing key electronics among youth culture as spending patterns have shifted towards electronics as a major component to personal style, communication, and entertainment.

What is your overall Favorite Brand of Clothing? -Youth Culture in North America Results Indicate Strong Shifts in Preferences. Here’s why.

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While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.

Connecting with Chinese Youth Culture -The Creative Crossover

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Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.

Retail Round-up: Fast-Fashion Giants HM Up 42%; Uniqlo First Half up 43%; Action Sports Retailer Zumiez Up 20.1%

The giants of fast-fashion continue to reflect success in youth culture fashion and business strategies. Here’s the latest financial round-up.

Favorite Online Footwear Retailers and Youth Culture Market Preferences Indicate Shifts in Top Brands and Greater Opportunities

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In this story taken from our Spring Youth Culture Study 2010 -North America, we examine the results to the question Which online retailer do you purchase footwear from if any?