Volcom’s one of those indicator brands for action sports-inspired youth culture fashion. Not to repeat what appears to be a highly polarizing topic from last week but%u2026
International revenue, particularly in Asia, and direct-to-consumer are where things are doing well for the conglomerate and illustrates where market potential lies.
Giant social networks are sick of watching Apple make a killing off music and they’re jealous as hell. Not to mention that they still don’t have a business model%u2026yet. Plus fresh data from LN’s Fall Study on music and technology.
Co-founded by Karl-Heinz Muller of Bread & Butter, 14oz. as a store and now magazine feature a 360 view of style, credibility, brand lifestyles, and customer experiences.
The differences by gender and age groups to key electronics within their lifestyles reveals much about where things are headed in youth culture when it comes to social media, communication, entertainment, and spending.
Press Release: Fall Youth Culture Study Reveals New Market Trends in Fashion, New Media, Advertising, Sponsorship Effectiveness, Technology, Sports, Spending, and More
Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.
Youth Culture’s Top Categories for Cutting Back in the Next 6 Months Reveals Who’s in For a Serious Blow -Fresh Data from Label Networks’ Fall Study 2009
For those able to attend Label Networks’ capacity-crowd presentation during MAGIC, this was the one data slide that had people gasping and others quietly figuring new strategies.