Heritage brand Sperry Topsider, known as the quintessential prep boating shoe for the upper class, is once again in vogue thanks to the growing movement of Americana and heritage trends. In an interesting shift for the brand, they’ve launched a new artistic and philanthropic marketing campaign called “The Sea Project” which starts with an art […]
Tag: Sperry
Sperry Topsider’s Project by the Sea Incorporates Art, Fashion, Street-Level Outreach for the Heritage Boating Brand
Buy-out Fever: Collective Brands’ Performance and Lifestyle Group, Including Keds, Sperry Top-Sider, Saucony, Bought by Wolverine (Owners of Merrell) for $1.2 Billion
In a compelling buy-out of the Collective Brands stable, Wolverine, along with Blum Capital Partners and Golden Gate Capital is buying the Collective Brands’ Performance and Lifestyel Group of brands including Sperry Top-Sider, Saucony, Stride Rite, and Keds for $1.23 billion. This will bring the Wolverine stable of brands, which includes Merrell, Caterpillar, and Hush […]