The world’s largest touring heavy metal music festival, Rockstar Mayhem Fest kicked-off the summer season with 42,000 headbangers in its opening shows in San Bernardino and San Francisco, CA July 30-31, 2012. Undoubtedly, this gives an impressive boost to the genre of metal, which was once pushed to the back of musical preferences in America […]
Tag: sponsors
X Games Descends on LA, Freestyle MotoX Pushes Limits with Japan’s Taka Higashino Taking Gold
Photos by Tom Wallace Last weekend, June 28-July 1, 2012, downtown Los Angeles was transformed into the platform for the X Games, often referred to as the alternative Olympics by action sports fans. Events ranging from skateboarding vert and street, to BMX in the same disciplines, freestyle motoX, and rally car racing make for […]
The Denim Religion Show at Bread and Butter Berlin Brings Performance Art and Streetwear Together
As Bread & Butter Berlin ramps-up for their leading-edge fashion trade show, they’re also releasing invites to a variety of interesting art shows, music, and various unique performances that combine fashion and movement. One that we found especially appealing is The Denim Religion Show to take place each day, July 3-5, 2012 at the Tempel […]
Electric Blue Heaven: Short Video Featuring Surfer Dion Agius Ripping World’s Raddest Artificial Wave in in Abu Dhabi Goes Viral
While surf or wave parks are becoming big business in the ongoing boost to get surfing into the Olympics and granting more people access to “waves” to boost the surfing industry as a whole, one of the most exotic artificial wave breaks is in the desert of Abu Dhabi’s Al Ain. This amazing, blue water, […]
Billabong Halted Trading, Attempts to Raise $225 Million, Yet Billabong’ 6th Design for Humanity Massive Event Still On
Billabong’s Design for Humanity event over the past 5 years has been one extraordinary event, taking place in a “NYC” backlot in Paramount Studios in Hollywood featuring an array of bands, a runaway show of their upcoming collection, and a new beneficiary from art auction and ticket sales proceeds. However the announcement of the 6th […]
Vans Warped Tour 2012 Kicks-off Its 18th Year Featuring 80 Bands on 10 Stages, Including Rise Against, All Time Low, Taking Back Sunday, Anti-Flag, The Used, Yellowcard; Plus Leading-Edge Sponsor Activation, Youth Fashion, More
Story and Photos by Tom Wallace The Vans Warped Tour is arguably known as America’s youth culture right-of-passage to music entertainment as the longest running festival tour in the United States, attracting more than 500,000 young people now going into its 18th tour with more than 40 dates across the U.S. and Canada. The kick-off […]
How H&M’s Kiss For a Cause for Fashion Against AIDS at Coachella Symbolized an Excellent Brand X Non-Profit Collaboration and Awareness Campaign
Coachella Music and Arts Festival is known for its low-key sponsorship. Festival-goers barely know any are even there, which is how the festival promoters want it to be. The ones that do get the coveted sponsorship deal must come up with creative ways of integration. H&M, and their Kiss for a Cause campaign, was one […]