Today, the apparel, footwear, accessories, and icons surrounding favorite sports are what gets people to participate or aspire towards association. This drives trends.
Tag: Sponsorship
Sports to Learn -Understanding Top Sports Youth Culture Aspires Towards, Means New Directions in Lifestyle Associations
Tough Times for Pro Women Surfers with No Vans Triple Crown Series, Low Prize Purses, Plus Who’s Confirmed for 2012 ASP Tour
The Triple Crown in Hawaii is ramping up as the final stage for surfing competition, but this year, there are no women’s events. What this means for the state of surfing.
Jake Burton Diagnosed with Cancer
Snowboarding’s pioneer has a difficult path ahead of him, but all remain hopeful for recovery.
Fall Youth Culture Study Reveals Economy Has Taken Its Toll, Yet Inspired Creative DIY Trends and Market Opportunitie-Advertising, Marketing, Fashion, and More
Label Networks’ Fall Youth Culture Study 2011 -Now Available!
What’s the ONE Best Thing a Sponsor Can Do to Grab Your Attention? -Fresh Data from Label Networks’ Fall Youth Culture Study 2011
New data results from the Fall Youth Culture Study provide insights for planning 2012 sponsorship programs to reach today’s new youth culture markets.
Quiksilver Pro NYC Delivers High Surf Drama, $1 Million-Dollar Purse, New Location for East Coast Surf Fans
On the heels of Hurricane Irene, the event canceled its music festival portion, but got in the surf action with new swells from upcoming Hurricane Katia.
Snowboarding Olympic Qualification via FIS Rules Approved by IOC Proves Yet Another Frustrating Blow to the Industry
The relationship between the IOC, FIS, and snowboarding industry has always been difficult, but it just got worse.
Surf Round-up: Kelly Slater Wins Epic Billabong Pro Tahiti at Teahupo’o; Quiksilver Pro NYC Change of Plans Due to Irene Damage at Long Beach
Slater moves into the number one ranking again on the ASP World Tour thanks to Teahupo’o, but Irene takes its toll on what was to be an epic surf event for NYC.
China Round-up: CHIC Launches New Streetwear and Denim Trade Show in Beijing; ASP of Surfing Launches First China Event Swatch Girls Pro
Streetwear, denim, action sports lifestyle continues to move headlong into China.
Nike U.S. Open of Surfing Wraps-up with Kelly Slater and Sally Fitzgibbons Claiming First Places
500,000 people descended on Huntington Beach, CA last weekend for the finals of mainland America’s biggest surfing competition.