Tag: Sponsorship

Skateboarding Big Air Off 80-Foot Perches Stokes Fans at X Games 17 -Bob Burnquist Lands the Gold

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One of the most exciting events at the X Games, Big Air skateboarding came with its fair share of thrills and chills and top skaters, including newcomer, 14-year-old Mitchie Brusco, threw massive tricks.

Motocross Freestyle Packs In Fans As Top Global Riders Perform Amazing Feats in X Games 17

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Once shunned as un-motocross-like, the freestyle event at X Games is now one of its biggest draws. Here’s why.

Mayhem Fest Kicks-off Attracting Metal Core Fans, Hard Rock, with Headliners Disturbed, Godsmack, and Megadeth -Here’s What Went Down

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Metal fans flocked to San Bernardino, CA for the kick-off of America’s hardest rock tour of the summer, plus Metal Mulisha performances and commentator Full Metal Jackie.

Snowboard Slopestyle Added to 2014 Olympics in Sochi; Wakeboard and Roller Sports Under Consideration for 2020

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International Olympic Committee continues its attempt to attract youth culture with recent additions of new sports that are more relevant to today’s audiences.

E3 Expo Highlights New Video Games, Enhanced Platforms, Into the Pixel Art Show, and History Museum

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Video Gaming’s largest Expo attracted scores of industry players and fans, packing the halls of the LA Convention Center to be first to demo latest releases.

Gatorade Continues Its BMX Support and Launches the All Day Session-3-Part Video Series Featuring Nigel Sylvester -First Stop, Miami

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Seeing the streets of different cities through the eyes and skills of top BMX riders give a fresh perspective on the landscape and the sport.

X Games Axes Women’s Vert Skateboarding for Summer Game-Ripple Effects of Disappoint Grows

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X Games boosts its moto events, but axes one of the few events left for women competitors, and their best event at that. From Tony Hawk to Lyn-Z Adams, girl shredders to supporters around the world -people are pissed.

Art of Posters In Spreading the Message -Street Artist JR Opens InsideOut Photo Booth at Pompidou

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The medium of posters continues to be a strong canvas for spreading messages among youth culture, and Parisian street artist taps into this culture on a global scale.

Coachella Announces Expanding to Two Weekends in 2012

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In an effort to accommodate more fans, Coachella, arguably one of the top music festivals in the world, is doing it twice, back-to-back.

Bikes X Art -Shepard Fairey’s Agency Collaborates Again with Trek This time for Team RadioShack

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The Art of Transportation is something we often refer to when it comes to one of the significant changes in how a new generation is re-thinking aspects of their lifestyles. In this case, the upcoming Madone 6.9 SSL combines traditional RadioShack iconic colors and Fairey’s iconic messaging.