Tag: Sponsorship

Coachella Music and Arts Festival Announces Line-up Including Headliners Arcade Fire, Kanye West, Kings of Leon, The Strokes

Let the American music festivals begin! The highly anticipated line-up of the kick-off event of the festival season portrays where things are headed for 2011 summer, including new art exhibitions, and more.

Snowboarding Size of Market Among Youth Culture -How Big It Truly Is, and Where the Potential Lies

Snowboarding has had many shifts in the last few years, especially within a challenging economic climate. However based on fresh data from Label Networks, we’ve outlined where changes have taken place the most, and which demographics are changing the dynamics of the industry.

Quidditch Turns into Reality As Players Recreate Teams and Play the Game in Outdoor Parks Around the World

When art turns into reality, in this case the fictional sport from the Harry Potter series, all sorts of opportunities start to present themselves.

Surfing Round-up: Billabong Pipeline Masters Has Launched; Andy Axel Irons is Born; Surf Diva Boutique Up for Women’s Retailer of the Year

Fresh update on the big Kahuna of surfing events, plus more from the surf scene.

Skateboarding Hall of Fame 2nd Annual Event to Induct Top Iconic Skaters, Including Stacy Peralta and First Female Patti McGee

While the line-up is surely going to attract attention, these images of Patti McGee on the cover of Life and Skateboarder Magazines take the cake.

Youth Culture’s Longest Running Music Festival, the Vans Warped Tour, and Rockstar Mayhem Confirm Tour Dates for 2011 and Offer Cool Pre-Ticket Gift Packages for Holidays

Interesting methods for promoting pre-ticket sales and stoke for two of America’s most beloved music tours among youth culture.

Last Drop–Inside Story on What Really May Have Happened to Andy Irons and Surfing%uFFFDs Deadly Secrets

Just posted on Outsideonline.com this story reveals the dark side of the surfing industry and what really may have happened to Pro Surfer Andy Irons.

Emotional Week in Surfing: Kelly Slater Makes History with 10th ASP World Title; Paddle-outs in Memory of Andy Irons Planned for Hawaii and Huntington Beach; Vans Triple Crown to Launch

Such glory and tragedy, it’s been a week we’ll never forget.

Live Nation Takes a Tumble, New Plans to Lower Concert Ticket Price-What This Means for Music Tour Season 2011

Why such decisions are of importance, not only for the music industry, but brands that use sponsorship as a grassroots method to reach youth culture.

Surf History Made as Stephanie Gilmore Captures 4th ASP World Title and Perfect Record Since Rookie Year

This year’s pro surfing events are moving into their final leg as the competition heats up, winter swells deliver epic waves, and the World Titles are determined.