Tag: Sponsorship

Brand Messaging:”What do you think are the best ways for a non-profit organization to help get their message across?”

Label Networks’ Humanitarian “Green Marketing” Profile Report reveals what’s good for non-profits tends to work best for for-profits as well when it comes to reaching youth culture.

Summer Tours Sponsorship Round-Up: Vans Warped Tour, Rockstar Energy Mayhem, Projekt Revolution, Rock the Bells VI, Download, Detour, Hootenanny, Lollapalooza

Busy summer music tour season ramps up with bands and sponsors in various North American multi-band, multi-stage tours featuring unique packages to attract specific audiences. Here’s the round-up.

Women’s MotoX Event Success in X Games Pumps the Sport to New Levels and Possibilities for Fans, Sponsors, and Female Athletes

Women’s MotoX continues to break barriers and based on the high-level of performances at the X Games including big air tricks, is certain to grab to the attention of a slew of new sponsors, promoters, fans, athletes, and possibly even the Mulisha.

Brand Messaging for Non-Profits: Label Networks Asks Youth Culture Markets”What’s the Best Way for Non-Profits to Get Their Message Across to You?”

Fresh results from Label Networks’ new set of consumer research questions from a representative sampling of 13-25-year-olds across North America indicate major new trends when it comes to youth perceptions and influences about topics such as non-profits, green marketing, the environment, gun control laws, and humanitarian concerns. In this week’s story, we concentrate on the findings to the question, when it comes to non-profit organizations, “What do you think are the best ways for these non-profits to get their message across?”

Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?

Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.

%u201CWhat is the best ONE thing a sponsor can do to grab your attention?” Revealing Results Indicate Important Market Changes

Fresh from the “Sponsorship, Advertising & Marketing Youth Culture Profile Report 2008” preferred types of sponsorship, advertising, and marketing by youth culture markets are revealed, which in this story, are important changes in the best ONE thing that can be done to grab their attention.

%u201CDoes music have an impact on the types of products that you buy?” Label Networks Reveals the Impact of Music on Youth Market Demographics

The impact of music and musicians measured within Label Networks’ Sponsorship and Advertising Effectiveness Profile Report 2008 reveals where preferences and influences can be most effective within targeted demographics.

Top Advertising and Marketing Types Preferred by Youth Culture Market-Fresh Results from Label Networks'”Sponsorship Advertising Effectiveness Youth Culture Report 2008″

Fresh results from Label Networks’ “Sponsorship & Advertising Effectiveness Profile Report 2008” reveal preferred types of sponsorship, advertising, marketing by youth culture markets, indicating how, where, why innovation in unexpected areas are most effective–challenging “hippos” of corporate America.

Psychodemographics of American Youth Culture Reveal How Self-Descriptions Change with Age, plus Differences Between Females vs. Males and What Attracts Them Most

Psychodemographic traits help marketers, advertisers, and sponsors target effective campaigns. In this story, Label Networks reveals new personal self-descriptions of the American youth market, quantifying how certain ads that match lifestyle characteristics resonate most.

Selling Products through Lifestyle Association: The Key To Reaching Global Youth Culture

For brands today moving into the youth culture marketplace, its more important than ever to capture elements of lifestyle association as this savvy new generation looks for authenticity and cred above all. This story delivers how this is done.