In their 5th year as a sponsor of the Coachella Music and Arts Festival, H&M has had a busy week already. But yesterday, at Coachella, they announced their next designer collaboration with Alexander Wang, and the release of their latest Sustainability Report from 2013. In terms of the collaboration, this partnership marks the first time […]
Global Inheritance steps-up once again with another sustainability initiative to introduce climate change issues to youth culture markets through on-site, interactive sponsorship programs. Their latest brings awareness to water through their traveling Oasis Water Bar. With the current record breaking drought in California, and a growing global water scarcity, the need for solutions and actions […]
We are pleased to announce the first MAHFIA SESSIONS from March 21-24 at Mammoth Mountain, CA, which will include Label Networks’ co-founder Kathleen Gasperini in a tribute and panel for female pioneers in snowboarding. Women in action sports are encouraged to attend, as well as those promoting breast cancer research and awareness through B4BC’s Shred […]
Today, St. Patrick’s Day, the Association of Surfing Professionals (ASP) announced the launch of the Los Cabos Open of Surf, a Women’s 6-Star Qualification Series (QS) event at the quality righthand pointbreak of Zippers from June 16-22, 2014. The addition of the event is a historic step in surfing, as the Los Cabos Open of […]
The world’s best snowboarders came together in Vail, Colorado from March 3-8, 2014, to partake in the longest running, premier snowboarding event, the Burton US Open Snowboarding Championships presented by MINI. Kelly Clark (USA) and Taylor Gold (USA) became 2014 halfpipe champions and went away $45,000 dollars at the 32nd annual Burton US Open Snowboarding […]
Big news today, March 6, 2014 from Street League Skateboarding (SLS) regarding their upcoming season and partnership with Fox Sports 1. Check the video. Here’s the news: FOX Sports and Street League Skateboarding (SLS) are proud to announce a new multi-year partnership that includes live broadcasts of the world’s premier skateboarding contest series on […]
On Thursday, February 20, 2014, the Association of Surfing Professionals (ASP) and Samsung Electronics Co., Ltd announced Samsung’s title sponsorship of the ASP World Championship Tour. Here’s more from the ASP announcement: “From the beginning, our goal has been to elevate the platform of this tremendous sport through top-of-class media and sponsor partnerships,” Paul Speaker, […]
Women’s surfing just got a boost for 2014 with the announcement from the Association of Surfing Professionals (ASP) that an event in Maui has been added as the final stop on the 2014 ASP Women’s World Championship Tour (WCT). The event will be hosted in the world-famous Honolua Bay from November 24 through December 6, […]
The gap in talent between the women’s U.S. snowboarding team at the Sochi Olympics and the rest of the field (other than Torah Bright from Australia) has once again been proven. Today, February 12, 2014, Kaitlyn Farrington won the gold, two-time gold medalist Kelly Clark claimed the bronze, and Hannah Teter came in 4th. Only […]
Kelly Slater has reached a remarkable pinnacle, winning his 66th Association of Surfing Professsionals (ASP) win, and his 8th victory at the notoriously huge wave hotspot, Banzai Pipeline on the North Shore of Oahu, at the Volcom Pipe Pro on February 5, 2014. As an 11-time world champion, Slater knows Pipe and seems to get […]