Tag: Sponsorship

Top 17 Women Surfers Chosen for 2014 ASP Women’s World Championship Tour, Plus Swatch Pro World LongBoard Championships Head to China, Stoking Shanghai Surf Fans

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The surfing season has wrapped-up for the top women pros for 2013 with Carissa Moore, 21, being crowned the Association of Surfing Professionals (ASP) Women’s World Champion. Now with the women’s division no longer a part of the Vans Triple Crown of Surfing again for the 3rd year in a row, the big North Shore […]

ESPN Ends International X Games–Keeps Just USA Events

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It’s the end of the international versions of the ESPN X Games. Today, ESPN released a statement about why they are no longer hosting X Games outside of the United States: ESPN today announced it will not continue with X Games events in Barcelona, Munich, Foz do Iguaçu, Brazil and Tignes, France.  We are proud […]

Dew Tour Event Added to USSA As Sanctioning Event for Olympic Qualifiers in Snowboarding Halfpipe and Slopestyle and Slopestyle Skiing

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When the winter Olympics rolls around, there’s often been ongoing friction between the sanctioning events for qualification to the Olympics, a USSA Event, and highly regarded events and tours such as the Dew Tour. Athletes unfortunately often have to choose which events to participate in as well as sponsors. However on September 20, 2013, the […]

Business of Fashion Gets It Right: How Things Got Gnarly for the Big Three of Surfing

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Business of Fashion this week has put together a fine story on how the surfing industry heavyweights have managed to miss the market on several occasions, resulting in s sagging industry that can’t seem to get out of its own way. Profiling Rip Curl, Billabong, and Quiksilver, it goes back to the history of these […]

Taka Higashino Takes Gold in Moto X Freestyle, Bucky Lasek Makes History with Gold in Skateboard Vert, and Vickie Golden Makes Herstory with Bronze in Moto Whip, Among Other Highlights from the Last X Games in Los Angeles

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Photos by Tom Wallace More highlights from the 11th and final X Games in Los Angeles August 1-4, 2013 launched with all eyes on Japanese motocross phenom, Taka Higashino in Moto X Freestyle. For a record 3rd time, Higashino’s unique approach included a Kiss of Death backflip and a Rock Solid backflip in a pair […]

Last X Games in Los Angeles Ends with Strong Finishes in Women’s Street Skateboarding

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The final ESPN X Games took over downtown Los Angeles August 1-4, 2013 in a bittersweet celebration as the X Games will move onto Austin, TX, in the summer of 2014. More than 19,000 fans came out to check out the events and activities which blanketed the L.A. Live event deck, Staples Center, and out […]

X Games Selects Austin, TX to Host Next 4 Years of North American Games

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Starting May 14, 2013, Circuit of The Americas and ESPN will collaborate for the next 4 years to host the North American X Games in Austin, TX, beating out potential host cities, Chicago, Detroit and Charlotte. Here’s the big news from ESPN today, July 17, 2013, with the official announcement of the next location of […]

Vans Warped Tour 2013 Rolls-out for the 19th Year Featuring Sleeping With Sirens, Black Veil Brides, We Came As Romans, Motion City Soundtrack, The Wonder Years; Plus Leading-Edge Sponsor Activation, Youth Culture DIY Fashion, More

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Photos by Tom Wallace Widely known as America’s youth culture rite-of-passage to music entertainment, the Vans Warped Tour is rolling across the country for the 19th year in a row, attracting more than 500,000 young people during the 40-event tour. Kevin Lyman, the founder and producer, and his team, along with icon Steve Van Doren, […]

Vans Warped Tour to Feature Unique Sponsor Activations Attracting Core of American Youth Culture

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With the new theme for 2013 the “Best Day Ever,” the 19th Annual Vans Warped Tour will kick-off its insane 40-date tour on June 15 in Auburn, WA at White River Amphitheater and wrap up August 4 in Houston, TX at Reliant Park. Known as the unofficial rite-of-passage among American youth, Warped has been breaking […]

International Olympic Committee Attempts to Make Sports in Olympics Relevant, Short-Lists Wrestling, Puts “Roller Sports” On Back-Burner

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For those hoping that skateboarding or even inline, for that matter, would soon be an Olympic sport, the International Olympic Committee (IOC) has punted it in favor the recent short-listed sports, wrestling, baseball/softball, and squash. Last week, in a statement that declares who’s going to make the cut for the IOC Session vote in Buenos […]