In a difficult economy, Friday’s are the days to watch as bad news usually hits at the end of week, particularly when it comes to lay-offs. Last Friday on March 30, there was preliminary news from friends who work at Volcom that lay-offs were coming. No one knew exactly what the details were—if the lay-offs […]
While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]
In the past few years it seems we’ve been writing more and more about the sport of surfing and not necessarily because of its soulful nature and attraction among youth culture, but because of the complex business issues surrounding the industry. Now, hitting mainstream Los Angeles this week, a poignant article by Tibby Rothman was […]
Story and Photos by Kathleen Gasperini and Tom Wallace Agenda trade show, once known as the bastion of underground that usurped ASR back in the day, has been a fully-fledged fashion trade show in its own right now for years, but if ever there was a time that announced this, it was January 5-6, 2012 […]
The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]
Aussie Kieren Perrow wins Billabong Pipe Masters in North Shore, Oahu.Just off the high-voltage surfing competition finale of the Billabong Pipe Masters in Oahu earlier this month, the reality of the Aussie surf brand faced a huge obstacle on Monday, December 19, 2011 when is closed 44% lower, closing at A$2.03 a share an all-time […]
Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]
Epic waves for kick-off of the Billabong Pipe Masters, North Shore of Oahu. Photo by ASP/Cestari. The final stop of the ASP (Association for Surfing Professionals) World Title Series and the crowned jewel of the Vans Triple Crown of Surfing always ends at the infamous break Banzai Pipeline in Oahu’s North Shore. This year, the […]
Backcountry guide for girls from Burton Snowboards’ BurtonGirls.com Just in time for winter, Burton has launched a great new addition to their website called Burtongirls.com featuring an array of stories, images, and video. From Olympic gold medalist Kelly Clark, to Hannah Teter, Rana Okada, Zanna Roberts Rassi, and old-school girl writer favorites such as Tricia […]
Kick-off to the Vans Triple Crown of Surfing on the North Shore is about to get underway, with one big difference: there’s a girl in the line-up.