Tag: Sports

Outdoor Retailer Trade Show Proves Crossover Potential with Action Sports, Technical and Heritage Fashion Trends, Footwear, Accessories

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All eyes were on the OR Winter Trade Show as the outdoor industry continues to evolve, bringing with it some new crossover categories, exhibitors, designers, and ideas.

Winter X Games 15 Sets Records; Shaun White Captures 4th Gold, Kelly Clark Stomps 1080 for Gold, and Torstein Horgmo Launching a Triple Corkscrew for Gold

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The X Games, a.k.a. the youth culture’s Alternative Olympics, set records all over the place, with 114,200 in attendance at Aspen, CO, record-breaking athletic feats, new event debuts, and heroes.

Snowboarding Size of Market Among Youth Culture -How Big It Truly Is, and Where the Potential Lies

Snowboarding has had many shifts in the last few years, especially within a challenging economic climate. However based on fresh data from Label Networks, we’ve outlined where changes have taken place the most, and which demographics are changing the dynamics of the industry.

Quidditch Turns into Reality As Players Recreate Teams and Play the Game in Outdoor Parks Around the World

When art turns into reality, in this case the fictional sport from the Harry Potter series, all sorts of opportunities start to present themselves.

Skateboarding Hall of Fame 2nd Annual Event to Induct Top Iconic Skaters, Including Stacy Peralta and First Female Patti McGee

While the line-up is surely going to attract attention, these images of Patti McGee on the cover of Life and Skateboarder Magazines take the cake.

PacSun Reports Same-Store Sales Decrease of 3%

The struggling action sports retailer PacSun still suffers, mostly with their young women’s collection, but remain optimistic.

Influencer-How Trends and Creativity Become Contagious

A new short film by R I Creative gets into the concept of why and how people become influencers and trends are created.

ASR Folds

Shocking news, but after 29 years, the Action Sports Retailer Trade Show has ended.

Mavericks Gets New Organizer-Surfers and Photogs

The legendary big-wave competition at Half Moon Bay has had its fair share of leadership controversy, but perhaps now, it’s on the right path.