Tag: Sports

Snowboarding: Size of Market, Perceptions, and What It Will Take to Get the Next Generation Stoked to Ride

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Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.

VF Corp Announces Profitable Third Quarter up 7% with The North Face and Vans Leading the Charge

Success stories in an economically challenging time are always good to hear. In this case, VF Corp revenues are up with projected growth and interesting marketing plans for X Games and Vans OfftheWall.tv.

Cool Campaigns: Nike’s Extreme Swoosh Slide; Louis Vuitton’s Big Apple City Guides

Marketing ideas worth noting bring out both the idea of fun and adventure, but also tap into potential viral video and youth culture’s savvy social networking patterns.

Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline

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To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.

Skateboarding Size of Market: Fresh Data Quantifies the Good, the Bad, and the Ugly

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This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.

Women’s Skateboarding Take to New Heights at X Games 16

An Adrenaline-Filled Skateboard Vert Women’s Final Kickflips Gaby Ponce to Her First Gold Medal at X Games 16.

X Games 16 Brings Out Top Action Sports Athletes as Well as Sponsorship Campaigns Targeting Youth Culture

Known as the alternative Olympics, this Summer ESPN X Games also attracted some interesting new sponsors, more ethnically diverse fanbase, and action sports enthusiasts to 3 venues in downtown LA.