Tag: Sports

Billabong Buys RVCA

RVCA, the strong crossover brand with artists, action sports, even MMA fans, gets bought by Billabong.

Sports Round-up: Swell Surf Show Takes Over Manhattan; Full Bleed Skateboarding Book Debuts Covering NYC Scene; Plus Presentation Announcements–Label Networks to Present at OR; Trade Show and Retail Updates: B&B, Bright, Agenda, Billabong, Adidas Originals Denim

It’s a busy time of year for the sporting world, ranging from art shows to marketing, trade shows, and retail changes. Here’s the scoop.

PacSun Beach Ballyhoo Success Featuring Top Action Sports-Inspired Brands Such as Volcom, WESC, Fox, Vans, Plus Music from Circa Survive, and a Tony Hawk Demo May Mark a Significant Turn for the Retailer

Summer love-fest of action sports took place at the Santa Monica pier June 19-20 attracting hordes of people. If only trade shows could be this fun.

Vans Warped Tour Announces On-Site Sponsorship Activties–Leading-edge Ideas, Activities

North America%uFFFDs longest running music tour and festival at year 16 announces key on-site activities and sponsorship programs. Launch date Friday, June 25.

The World Cup at Crewest Brings Mix of Street Art and Soccer Fans, plus Fox Sports Espanol

Renowned artist ManOne has created a unique international show combing the best of sports and street art at Crewest Gallery.

Cool Campaigns for FIFA World Cup: Fader X Nike Sportswear World Music; adidas Originals Star Wars Mash-up; Crewest Street Art Soccer Balls and Viewing Parties; Soccer Ball Ice Cubes

2010 FIFA World Cup soccer fever is underway, and here’s a quick recap of some more interesting campaigns commemorating the big event in South Africa starting on June 11.

Action Sports Round-up 2: Group Y X TWS Biz; X Games New-KIA Asian Games and Skate Video Competition; Retail: Zumiez, Collective Brands

New collabs, ESPN X Games news, and latest retail-round-up.

Action Sports Round-up 1: Women in Surf: WOW -Women On Waves at Cali Surf Museum; TWS Surf Girl Cover Featuring Stephanie Gilmore; Billabong’s Design for Humanity

Summer%uFFFDs here and it%uFFFDs going to be hot and fast. Here%uFFFDs Round 1.

Action Sports / Communication / Marketing/Advertising / Music / New Media / Streetwear / Trends
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Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.

Adidas to Launch a Sports Drink with Coca-Cola, Aquarius Pro, and Plans to Revive Reebok

Tests started in Japan, but plans for a global roll-out are underway as the footwear and apparel giant collabs with the beverage giant to produce an isotonic fitness drink.