Tag: Sports

World Cup Soccer Fever and Umbro’s Brilliant Campaign Featuring 7 National Street Artists for Unique Badge and T-shirt Collection

Top marketing ploys in sports right now are jumping on the upcoming World Cup in South Africa. However Umbro’s England Home Kit is among the most unique, combining top national artists with collectibles feeding soccer-frenzy.

Nike 6.0 Women’s Collection -Action Sports Girls On the Rise

Sure Nike’s taking over action sports, staking claims everywhere, but the brightest move may be their Women’s 6.0 collection.

Trade Show Round-Up: Agenda Launches NY and Winter Show; Bread & Butter’s New Plans for Street and Sport ; Introducing Brandery in Barcelona; Capsule and Rendez-Vous New Dates and Locations

Fashion trade shows continue to provide new ideas for exhibitors and attendees, including new shows, sections, dates, and locations.

London’s Tweed Run Takes Cycling and Genteel Fashion to New Heights

Hundreds of people biked through the streets of London last weekend in an event that’s grown popular for its mix of transportation and attire.

Nike Signs Multi-Year Sponsorship of U.S. Open of Surfing, Promoting the Trilogy of Nike, Hurley, Converse Brands through Surf

Last year at the U.S. Open of Surfing in Huntington Beach was a Nike-fest of Surf. IMG Action Sports recent announcement means Nike’s embedding even longer into surf culture.

Pro Snowboarder Kelly Clark Makes Herstory with 4-Time Win in Halfpipe at the Burton U.S. Open of Snowboarding

The fun and congenial atmosphere of the Burton U.S. Open of Snowboarding continues its tradition of one of the best events in the sport.

Burton Snowboards Shutters Vermont Manufacturing Center, Shifts Production to Austria

When a home-grown brand like Burton closes production in the USA, it’s very telling about the state of the snow sports hardgoods industry.

Retail Round-up: Aeropostale Busts Record Shares: PacSun’s Long Road; Quiksilver Down; Buckle Up

Distinct differences in performances between fashion brands continues to fascinate forecasters as strategies undergo major shifts to attract a new youth culture.

W.i.g. Magazine -for Women in General -The Original Girl Lifestyle Magazine Covering Music, Sports, Art, Poetry, Alternative Fashion, and Lifestyle, Re-launches Online

Bringing back a dose of much needed girl-culture, stories, pictures, news, reviews, and comics, the little %u2018zine that marked a major movement is back, including its own WigMag iPhone app.

Action Sports Round-up: Shaun White to Debut Skate Shoe with Target; Billabong Licenses Plan B; Agenda Snags Winter Sports Brands; Zumiez Up 19.6%

Shifts in action sports properties indicate more consolidations and collaborations.