Tag: Sports

Sports Participation and Youth Culture: Fresh Data from Label Networks’ Spring Youth Culture Study 2010 Quantifies Preferred Sports vs. Participation

Comparing sports young people do with the sports that are their favorites reveal the crossover effects of various lifestyle traits, such as associated fashion, pros as heroes, influences, and music crossovers.

Retail Round-up: Volcom Down 8% but Beats Expectations; Gap’s On the Rise and Here’s Why; H&M Proves New Strategies Work; Billabong Dips and Misses the Mark

More strategies than you can possibly imagine, indicating what works and what doesn’t when it comes to retail, fashion, action sports-inspired brands, and youth culture.

Women’s Halfpipe Olympic Snowboarding Results Illustrated Big Maneuvers That Inspired the World

Taking a look at women’s snowboarding halfpipe in the Olympics and what this means for the sport based on performances, young women and our global data, and opportunities in the future.

Shaun White Wins Olympic Gold Medal in Snowboarding Halfpipe with 1260 Double McTwist

White would prefer his signature trick be re-named the Tomahawk after a giant steak he ate after winning gold at the X Games. Here’s what went down during the Vancouver Games’ most exciting night.

Action Sports Channel Fuel TV in Talks with Viacom

Rumors started swirling late last year that Fox TV was in talks to sell Fuel TV to Viacom, but it looks like things have moved much closer to making it happen soon.

ASR Fashion Show Reveals Action Sports-Inspired Brands Bringing Back ’70s Proto-Punk, ’80’s Flashdance, and Early ’90’s Grunge

Acid wash denim, strategic rips, bright colors, florals, and off-the-shoulder silhouettes created a unique range of genres and styles indicating where things are headed for Fall 2010.

ASR/Class/Crossroads Trade Shows Prove 3 in 1 is WAY Better than None

One way to keep a rapidly morphing action sports industry “together” is to give each genre their own space. The results seem to be working. Here’s the scoop.

X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)

Here’s why the ESPN Winter X Games in Aspen are considered the Alternative Winter Olympics and in many cases, better, as new sports are tested and new heroes created with a completely different vibe.

Olympic Round-up: Totally Stacked U.S. Snowboarding Team Means Big Potential for Medal Sweeps; Youth Olympic Games Releases Non-Logo Logo and New Media Campaign

It’s incredible how badly the IOC continues to miss the mark in attracting youth culture, but the good news is that our athletes in snowboarding blow-doors on anyone else.

Agenda Trade Show -Forum for Action Sports and Streetwear Brands Goes Big as the Kick-off to Fashion Trade Show Season Starts

Agenda proves that it was time for a new crossover show between action sports, streetwear, footwear, and denim. Here’s to taking it to the next level.