Tag: sportswear

Fixie/Urban Cycling Sportswear Continues to Gain Traction, Now with Levi’s Latest

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Jumping into the growing lifestyle marketplace of urban cycling/Fixie gearheads, Levi Strauss continues to push their denim and non-denim NanoSphere collection structured and made specifically for the urban rider. The launch for summer has been met with solid reviews mainly because the fabrics which are both denim and non-denim are quite functional for urban cycling […]

ISPO’s Brand New Awards from Germany Names International Winners Including a Soft Ski Boot, Wavegarden, Solar Jacket and More

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One of the best parts of ISPO’s winter fashion trade show in Munich, Germany, is the presentation of their ISPO BRAND NEW awards which go to some of the most innovative, technical, and in some cases, humanitarian and fashionable start-up products in the world. ISPO Brand New Awards is the world’s largest start-up competition in […]

Cool Campaigns for FIFA World Cup: Fader X Nike Sportswear World Music; adidas Originals Star Wars Mash-up; Crewest Street Art Soccer Balls and Viewing Parties; Soccer Ball Ice Cubes

2010 FIFA World Cup soccer fever is underway, and here’s a quick recap of some more interesting campaigns commemorating the big event in South Africa starting on June 11.