Marketing genius through changing-up their cups has given Chiptole, which is already quite well known within youth culture as the greenest of fast-food chains, another measure of cred. On May 15th, Chipotle launched their cup collection featuring 2-minute essays by famous writers such as Jonathan Safran Foer, who pitched Chiptole on the idea and the […]
The popular youth culture magazine Dazed & Confused has announced that they are changing their strategy for 2014. First, they plan to decrease the number of print issues to 6, and instead, focus towards increasing their online audience and mobile. “People are changing their reading habits,” said Jefferson Hack, editorial director and founder of Dazed […]