AGENDA, the leading forum for the action sports, surf, streetwear, lifestyle and footwear industries, has a lot going on for its upcoming trade show January 7-8, 2014, in Long Beach, CA. First, it’s announced a strategic partnership with FLEXFIT—one of the world’s largest vendors of custom, private label headwear—as its exclusive headwear sponsor for an […]
We Are the Superlative Conspiracy (WeSC) decided to bring back its license deal, a 10-year arrangement with Oved Apparel, which also has license deals with brands such as PRPS and Modern Culture, in-house in the U.S. to try and get the brand back in line with the American marketplace. According to an interview in WWD […]
The Hunger Games: Catching Fire which premiered this past week not only broke box office records, bringing in $307 million in the first weekend, but has also inspired the fashion industry, particular high-end designers to launch film-inspired collections, videos, Tumblr blogs, and magazines. The latest to note is Capitol Couture by Trish Summerville, the designer […]
Bread & Butter in Berlin has launched their next campaign for their upcoming show, January 14-16, 2014 at the Airport Berlin Tempelhof called “Ich Bin Ein Berliner” meaning I am a Berliner. The idea, according to the trade show is to bring the feeling of Berlin to everyone around the world interested in the industry […]
While the popular streetwear and denim trade show in Berlin, Bread & Butter, is known for exceeding expectations when it comes to attracting the top brands in streetwear, denim, and urbanwear, the one missing element was relaying it’s message to the end consumers. Like all industry-only trade shows, the public is not invited, however like […]
The Fall fashion trade shows in Las Vegas from August 16-18, 2013 bring with them the fashion industries best, along with several new inspirational destinations that illustrate fresh angles on different genres of fashion. Just as Modern Assembly has given rise to a new platform for brands ranging from streetwear, outdoor, action sports, and denim […]
Liberty Fairs is on everyone’s radar next week for the upcoming Las Vegas fashion trade shows August 19-21, 2013, including MAGIC and Project, and a new collective of shows called Modern Assembly which includes leading-edge trade shows such as Agenda, (capsule), and now, Liberty Fairs. Launched by Sam Ben-Avraham, the man who started Project before […]
Story and Photos by Kathleen Gasperini and Tom Wallace Agenda has become the leading forum for streetwear, action sports-inspired, and lifestyle brands when it comes to fashion overall. But the Long Beach show, their most recent sandwiched between a smaller New York version and the upcoming Las Vegas show, is the kingpin of this genre. […]
Story and Photos by Kathleen Gasperini and Tom Wallace From July 10-11, 2013 Agenda NYC at 82 Mercer Street transforms this hipster part of SoHo into a gathering of the tribes for industry players in streetwear, urbanwear, and skate-inspired footwear and apparel. It’s also home to creative wearable technologies such as Beats by Dre, G-Shock, […]
We’re moving into fashion trade show season and many are announcing various changes to their plans for upcoming shows ranging from new brands on board, to conference programs, to entry eligibility. First, Bread & Butter in Berlin, which takes place from July 2-4, 2013 with the theme “Connect” has changed their entrance policy in order […]