Tag: Studies

Hurley/Nike Pull-out of U.S. Open of Surf Sponsorship for 2013 and Future—Pushing for Greater Connection to Youth Culture

Nike US Open of Surfing

When Shop-Eat-Surf scooped Transworld Business yesterday on the big action sports news that Hurley, and therefore Nike, decided to no longer sponsor the mega-surf event, the U.S. Open of Surfing in Huntington Beach, CA, the responses to answers were of course remarkably similar. But there’s more beneath the surface. In the Shop-Eat-Surf story, Tiffany Montgomery […]

Youth Culture Turns to Saving In Changes in Spending Patterns

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Label Networks data reveals why youth culture is cutting back on spending, their motivations, and differences by demographics.

Skateboarding Size of Market: Fresh Data Quantifies the Good, the Bad, and the Ugly

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This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.

Video Gaming Preferences in Youth Culture as Determined by Evolution in Preferred Platforms is Shaking-up the Industry

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With E3 wrapping up, we take an in-depth look at the evolution of preferred gaming platforms and how this is effecting the entertainment industry, sports, music, technology, and even fashion based on preferences in compatible titles.

Label Networks Launches First iPhone App for Global Youth Culture Intelligence, Plus New Technical Division Mobile Culture Lab

Now you can get Label Networks on your iPhone. Mobile Culture Lab also builds on Label Networks’ services to include building creative custom iPhone applications for clients.

Communication 2010 Trends: Google’s QR Phone; Freemium Content; Tweet Search

Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.

China Denim Market -Surprises in Top Brands, Buying Power, Spending among Youth Market

In Label Networks’ 3rd annual China Youth Culture Study covering 15-30-year-olds across Beijing, Shanghai, and Guangzhou, despite the global economic downturn, there are new markets with great possibilities for fashion brands, particularly denim.