Tag: subculture

Beijing Fixies Part of New Creative for China Originals Featuring Unique Collaborations with Growing Scene of Urban Cyclists

Car Culture / Communication / Marketing/Advertising / New Media / Sneakers/Footwear / Streetwear / Trends
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The Beijing Fixies for the China Originals campaign. Photos by Ka Xiaoxi. The recent launch of China Originals with the creative team from NeoChaEdge has brought attention to the growing scene of fixed bike culture, and urban cycling in general. Not only is this subculture defining new lifestyle territory in the United States and Europe, […]

Sneakers/Footwear / Sponsorship / Sports / Street Art
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The art of getting from one place to another has never been so cool. Here’s another new urban sport on the rise, with a lifestyle borrowed from many, yet completely unique in its mash-up.

The School of Anti-Fashion and the Rise of the No-Logo Zone

The birth of a subculture: Sick of living smack in the middle of the reactor-core of fashion, a backlash underground movement has spawned, threatening to become the very cult it was hoping to avoid: Becoming trendy.

Historic Reunion of the Z-Boys Skate Team Attracts Fans of Surfing and Skateboarding to THELABELLAB Exhibition”The Z-Boy Show -Direct from the Source”

A rare gathering of the OG’s of Dogtown attracted hundreds of fans who came out to see the retrospective photography, art, decks, boards of the Z-Boys, and pay homage to the team that started the movement of skateboarding.

The School of Anti-Fashion and the Rise of the Design-Free Zone

There’s been a long-running bubbling underground movement going on among real trendsetters in the smack middle of the reactor-core of fashion that’s now threatening to become the very cult it was hoping to avoid.

%u201CGothic & Lolita Bible” by Tokyopop Provides Insight Into the Victorian/Music-Inspired Japanese Street Fashion Trends Behind One of the Fastest-Growing Subcultures in America

One of the most distinct style trends in the world, and a source of inspiration among top designers such as Vivienne Westwood and Rei Kawakubo, the “Bible” provides details about the history, designers, top brands, and DIY trends of this growing subculture of lifestyle fashion.

Red Wing Continues to Push It’s Revival as a Must-Have Look for Premium Street Fashion by Introducing a Collab with Neighborhood in Japan; Label Networks Uncovers the Growing Importance of the Utilitarian Fashion Movement

Red Wing boots with their traditional red leather and white soles continues its resurgence as a must-have fashion footwear item, particularly among leading-edge fashion players in Japan who tend to seek authentic Americana in choosing their styles.