Tag: surf

Retail Round-Up: Abercrombie and Fitch, Hollister Strategies to Sell So-Cal Lifestyle; Uniqlo’s J Collection with Jil Sanders; Zumiez and Hot Topic Drop; K-Swiss Launches Skate Division

Different strategies from various brands and retailers shed light on how some directions are better than others in reaching youth culture today and why.

%u201CEndless Bummer” Executive Produced and Co-Written by Warped Founder Kevin Lyman Released by National Lampoon

Debuting in Ventura where it was filmed, this hilarious surf flick will surly be the “Fast Times” of a new generation, especially given its epic soundtrack.

Retail Round-up: Quiksilver Refinances and Re-signs Kelly Slater; Lightning Bolt Makes a Comeback; Zumiez Drops 20.7%

While some in action sports take a beating as the largest surf brand refinances and a popular chain posts drastic drops, there is opportunity in revival as indicated with the re-emergence of an old legacy, Lightning Bolt.

Surf Brands Making Moves: Quiksilver and Roxy Sign Home Product Licensing Deal with CHF Industries; Billabong Claims Sponsorship Title of Pipeline Masters

Surf brands making waves–one from a licensing deal which could lead to others doing the same down the road, another taking top sponsorship title.

Dick Baker, Surf Industry Manufacturers Association (SIMA) Chairman Emeritus and former President of OP, Passes Away

Reflecting on my talks with Dick Baker and his business prowess in preparation for a presentation at a former SIMA summit.

Quiksilver%uFFFDs New Pop-up Shop In Santa Barbara%uFFFDs Famed Blue Beetle Gives Cred to Surf Culture and the Brand

Another reason why sometimes well thought-out pop-up shops in key locations work.

Trade Show Review: Action Sports Retailer Provides Insight into Surf, Skate, Snow, MotoX Inspired Apparel Indicating Strong Retro Trends and Pacific Northwest Vibe

Action sports apparel and brands re-define themselves as seen at the January smaller, tighter show.

Quiksilver Continues to Get Hammered: 200 Laid-Off, Poorly Timed Commercial with Microsoft Debuts; Prized Jewel DC Shoes Rumored to be Sold to VFC%u2026and Here’s What Youth Markets Think

Label Networks recaps the brand’s preference placement among 13-25-year-olds in our consumer data from North America over the last 5 years (one reason why subscriptions come in handy).

Trade Show Update Part 2: MAGIC Adds Premium Women’s and Drops Runways; Meeting Rooms Increase at ASR; Agenda Picks-up a Few; Bread & Butter Introduces a Flea Market and Gumball Rally

Fashion trade shows continue to re-invent themselves as the run-up to the new season begins.

Youngest Female Surfer Ever, Carissa Moore, 16, Wins First Leg of Vans Triple Crown with Win at Reef Hawaiian Pro

Changing of the guard in women’s pro surfing with new teen crop coming out on top in first of event of the world’s most popular event series, the Triple Crown of Surfing.