In the next week, the world champion of women’s professional surfing will be crowned. After a 5 year hiatus in which the women’s ASP tour lacked sponsorship, it’s great to see that it’s back on the schedule and with various numbers of sponsors. Now called the Target Maui Pro, presented by Schick Hydro Silk, it’s […]
It is during these upcoming events on the massive winter waves of Hawaii that the Associate of Surfing Professionals Men’s and Women’s surfing world champions will be decided. The Vans Triple Crown of Surfing – a prestigious three-event showcase series that features the world’s top ranked professionals on the North Shore of Oahu, Hawaii – […]
As part of repositioning strategy from Abercrombie & Fitch, plans are brewing that the surf-inspired Hollister will be made into a fast-fashion brand to compete with teen preferences for Forever 21, Uniqlo, and H&M. Last week, we reported that Abercrombie & Fitch revealed a 58% earnings decrease from Q4 with a net income down to […]
On Friday, September 12, 2014, the Association of Surfing Professionals (ASP) announced that it would be changing it’s name in 2015 to the World Surf League. This is among the latest string of changes in the past 2 years. In a letter to the surfing community, CEO Paul Speaker explains that the change is happening […]
There’s another new nutrition drink on the market and this time, it’s coming from surfing’s kingpin, Kelly Slater. Called Purps (rhymes with burps), the packaging fonts and website are in purple, illustrating four different sized bottles/shots of beverage choices. Slater is among the brand’s founders, along with scientist Dr. Chris Schaumburg, and designer PM Tenore. […]
Three of the world’s best surfers, 11-time ASP World Champion Kelly Slater (USA), two-time J-Bay Open event winner Jordy Smith (ZAF) and 1989 ASP World Champion Martin Potter, visited the Chipembere Rhino Foundation to help raise awareness about the conservation of South Africa’s rhinos and to find out more about the threat of poaching. “We […]
There’s no doubt that Quiksilver, and its other brands Roxy and DC, are in deep water. Yesterday, May 3, 2014, when the surf-brand announced its Q2 results, shares plunged 41% to $3.41. According to an article in the Los Angeles Times, “There is an expectation that business will continue to be challenged in the near […]
There’s been a lot of discussion about how things are going with Kelly Slater and his new brand Outerknown which is being developed with sustainability at its core. Slater left Quiksilver in April after a 23-year relationship with the once surfing giant. And on Halloween of this year, Bob McKnight retired as the Quiksilver CEO. […]
Sustainable Surf has added another layer to improve the surfing lifestyle through sustainability, including protecting our ocean environments. Through a new Kickstarter campaign, they have launched the Stringer Society whereby people can become members to help Sustainable Surf continue to forge a path for the next 100 years of wave sliding. Their goal is to […]
Today, St. Patrick’s Day, the Association of Surfing Professionals (ASP) announced the launch of the Los Cabos Open of Surf, a Women’s 6-Star Qualification Series (QS) event at the quality righthand pointbreak of Zippers from June 16-22, 2014. The addition of the event is a historic step in surfing, as the Los Cabos Open of […]