Tag: surf

Big Wave Surfing’s Legendary Event The Eddie Aikau by Quiksilver Goes Off in Macking 50-foot Waves, Stoking Fans, Sponsors, Media

Oahu’s North Shore is getting pummeled by monster surf, launching the Eddie Aikau, producing big swells for the women’s Billabong Pro, and gearing up for the Billabong Pipeline Masters -the final event of the Vans Triple Crown.

iPhone App for Vans Triple Crown of Surfing Causes Big Waves for Event and Sponsorship Potential for Surfing

Finally, you can get big waves in the palm of your hand.

Surfing Round-up: $1,000,000 Vans Triple Crown of Surfing Gets Underway; Big-Wave Event Eddie Aikau Invites Announced; ASP Europe President Argues for”Free” Surfing Competition Changes

It’s big wave season which means time for the most prestigious surf competitions among global pros, sponsorship opportunities, and announcements in competition formats for 2010 effecting the industry.

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.

The Association of Surfing Professionals’ Board of Directors Meeting Reveals New Changes in Professional Surfing, Including Increases in Prize Money -Yet Still Discrepancy for Women

When the ASP speaks, more than just pro surfers listen. Sponsors, advertisers, entertainment companies, even the IOC are interested in what the leading governing body has to say about the future of the sport.

ASR Fashion Trade Show’s Many New Endeavors Give Optimistic Vibe Amidst Cautionary Business Realities and Inevitable Changes in Action Sports

Admittedly later than they would have liked, ASR’s Fall Show took things in stride with many new features but change is on the horizon.

Class at ASR–The New Jewel of a Fashion Trade Show that May Outshine It%uFFFDs Big Brother

Modern, ambiant, European-vibe makes this alternative mix of action sports, street, and upper street fashion trade show a strange and intriguing new concept for ASR.

Quiksilver Collab with The Standard Hotel Offers Boardshorts Via Vending Machines

Collaborations with hotels are definitely on the rise as cross-promos inspire new ways of capturing marketshare. The twist here is the Japanese inspiration by offering the limited-edition items via vending machines.

Hurley U.S. Open of Surfing Attracts 500,000 Fans, Massive Waves, Top Competitors in Surf, Skateboarding, and BMX, plus Latest Trends in Surf-related Fashion

On-going action in “Surf City” as a monster swell ripped through, attracted scores of people, stoked sponsors, and brought out the best in surf culture. Here’s the inside scoop.

Women and Action Sport-Tracing the Market Potential

Where lifestyle associations matter most and how through action sports, brands can attract young women.