Sustainable solutions are key business strategies for many of the top global leading brands targeting youth culture these days. As we’ve noted in our various Sustainability and the State of the Future Youth Culture Studies, sustainability issues are vitally important to a new generation of young people who have grown-up with recycling as a part […]
Lee jeans is among several denim brands taking a look at sustainability practices when it comes to their manufacturing process. In addition, they commissioned several creatives to also “rethink” denim and inspired several projects that have taken the concept of sustainability and denim into art including sculpture. NeoChaEdge, a creative agency out of Shanghai and […]
At the Clinton Global Initiative (CGI) Annual Meeting last month, one of the inspiring announcements came from TOMS founder, Blake Mycoskie, in stating that starting in January 2014, they would be manufacturing shoes and hiring local people in Haiti—one of several countries that TOMS supports with its buy a pair give a pair to a […]
SXSW Eco, from October 7-9. 2013 in Austin, Texas, is turning out to be a formidable conference series when it comes to innovation in sustainability, plus pop culture, new inventions, and networking. Their latest announcement is that Shepard Fairey will be the keynote presenter. Obviously a controversial and innovative street artist, it will be interesting […]
Here’s another example of the growing emphasis on recycling and cradle-to-cradle thinking at the teen level with Crayola’s latest program for schools to recycle markers into clean energy. Through a partnership with JBI, Inc., a recycling and energy company, Crayola is announcing to all schools K-12 in the United States to recycle markers through a […]
One of the most popular aspects of our Sustainability and Youth Culture presentation called “The Generation of Hope” at the Sustainable Brands 13 Conference in San Diego, CA on June 3, was around the shifts in youth preferences, awareness, and influences in eco-friendly fashion, changes in thrift store buying patterns, and the power of spending […]
We’re pleased to announce that we’ve been asked to present at the prestigious Sustainable Brands 13 Conference in San Diego, CA on June 3, 2013 at the Paradise Point Resort and Spa. Our presentation will feature key highlights from our 2nd Annual Sustainability and the State of the Future Youth Culture Study. The 2nd Annual […]
In the latest leading-edge initiative from Patagonia, Yvon Chouinard, the founder of Patagonia, has announced a new initiative called “$20 Million & Change.” The idea is to provide inspiration and resources to start-up brands towards achieving a positive benefit to the environment. Here’s the information and contacts, in a letter format from Mr. Chouinard, […]
When it comes to the environment, global warming, and humanitarian issues, youth culture today is far more aware of such issues, with opinions and ideas for solutions, than any generation previous. As illustrated in our Sustainability and the State of Youth Culture Study 2012, and our upcoming new Study on Sustainability to be released later […]
Often a leader in the marketplace of action sports and lifestyle brands, the next step of the Volcom journey includes progressive plans to incorporate an Environmental Profit and Loss (EP&L) policy with their parent company Kering. On April 8, 2013, Volcom announced yet another new feature to their brand amid the transition to a new […]