Often noted for their success in dealing with youth depression and suicide, TWLOHA is also a unique example of how social media and T-shirt merch can launch an entire organization.
Top marketing ploys in sports right now are jumping on the upcoming World Cup in South Africa. However Umbro’s England Home Kit is among the most unique, combining top national artists with collectibles feeding soccer-frenzy.
Online fashion has changed the game of the industry, lead by a new generation of consumers that wants design input, voting, and purchasing power. Here are the brands that are benefiting and why.
As a leader in youth culture fashion, what happens with American Apparel is important to know as the ripple effects often impact many other brands in the industry.
MAGIC, S.L.A.T.E., and Street Fashion Trade Shows Indicate that Urban Has Taken the High Road and Street Contemporary Means More than T-shirts and Sneaks
Label Networks bi-annual review of MAGIC and its sub-shows bring together a dynamic change in fashion, as MAGIC itself split into 2 campuses to further attract its retailer and buyer base.
What’s next in T-shirt designs from a stylistic and materials points of view indicate the growing importance of DIY silhouettes vs. graphics. Fresh street report.
Action Sports Round-up: Judging Shaun White -Olympic Challenge; Tony Hawk Paris Show; Billabong Buys Swell.com; Volcom Pipeline Debut; Reef Hawaiian Pro; Hot Topic Hopes for New Moon Bump; Zumiez Results
Exciting and challenging times for action sports, depending on whom and what you look at. Here’s a round-up of the latest highs, lows, and upcoming challenges of the industry.
The birth of a subculture: Sick of living smack in the middle of the reactor-core of fashion, a backlash underground movement has spawned, threatening to become the very cult it was hoping to avoid: Becoming trendy.
Volcom’s one of those indicator brands for action sports-inspired youth culture fashion. Not to repeat what appears to be a highly polarizing topic from last week but%u2026