The rise of mobile gaming via fashion styling of virtual avatars has flipped the script for the fashion industry and provided a growing cross-over platform for tech, video gaming, mobile phone culture, and fashion. The latest in this space is Rachel Zoe’s social gaming company called Crowdstar which is launching a mobile fashion game called […]
Bread & Butter and its upcoming themed “Connect” fashion trade show taking place in Berlin July 2-4, 2013 has just announced the addition of the BBB Connected Rooms and BBB Trendforum. As fashion and technology continue to merge, and the growth of conferences surrounding fashion trade shows continue to roll, it’s not surprising that such […]
The latest announcement from Instagram, which was bought by Facebook last year for a cool $1 billion, is that it now has video capabilities. Instagram’s Co-Founder and CEO Kevin Systrom said that Instagram will now allow users to create 15-second videos that can also be shared. There will be 13 filters to start. Instagram, which […]
One of the most popular aspects of our Sustainability and Youth Culture presentation called “The Generation of Hope” at the Sustainable Brands 13 Conference in San Diego, CA on June 3, was around the shifts in youth preferences, awareness, and influences in eco-friendly fashion, changes in thrift store buying patterns, and the power of spending […]
Fast Retailing, owners of the fast-fashion chain Uniqlo from Japan which is gaining speed in terms of preferences among youth culture not only in Japan and Europe, but also the United States, has created a new category of fashion that crosses over between sportswear and casualwear and technology which they describe as Lifewear. Often on […]
Designer headphones are among a growing subculture in youth culture in terms of choosing key accessories, not only for functionality for listening to music, but as personal statements of individual style. The category has become so important to connecting with youth culture, that key streetwear brands, including denim, and various trade shows often offer designer […]
On January 17, 2013, the Sundance Film Festival kicked-off in Park City, Utah with several grand events including an opening press conference featuring the founder, Robert Redford, Sundance Institute Director Keri Putnam, and the Sundance Film Festival Director, John Cooper. The 10 days of upcoming films, shorts, and documentaries are sure to challenge and inspire […]
The Digital Lifestyle With the Consumer Electronics Show (CES) going on now, from January 8-11, 2013 in Las Vegas, for our first Future Consumers Report for 2013, we take a deeper look at our data for where things are headed in electronics, mobile devices, technology, and spending patterns and how this future generation is influencing […]
The growing number of online trade shows is a strong indication that even though the fashion industry tends to be slow when it comes to digital and mobile commerce and technology, there are some brands, fans, and industry leaders who get how a new generation of consumers shop and why. In this profile report, we […]
As odd as it may seem, fast-fashion giant Fast Retailing’s Uniqlo from Japan continues to push digital and new media boundaries that have changed the concept of fashion marketing. From cool screensavers, to their “Lucky Counter” utilizing Twitter to achieve hype and discounted prices, to a clear favorite, the 88 Colors campaign that, like their […]