Fresh data from Label Networks’ upcoming Fall Youth Culture Study 2010 reveals why brands and retailers need to have a mobile phone strategy in the works.
Summer Youth Culture Study Provides Fresh Insight on Digital Lifestyle Trends, Technology, Cell Phones, Changes in Spending, Retail, Shopping Patterns, Fashion and Music Lifestyle Influences
More important than ever before is knowing key electronics among youth culture as spending patterns have shifted towards electronics as a major component to personal style, communication, and entertainment.
Transplatform capabilities are key to spreading news and entertainment especially among youth culture. Now Hulu moves from laptop to iPad and iPhone with new subscription model also available on mobile devices.
Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.
Fresh data from 13-25-year-olds across North America in Label Networks’ Spring Youth Culture Study 2010 reveals new sources for connecting youth culture to your site.
Creative QR Codes Continue to Push the Envelope for New Branding, Marketing, and Advertising Strategies, as Indicated by Set Japan’s Latest Release for Frisk Mints
QR codes are catching on as the new interactive format using mobile technology, creativity, and genius, as illustrated by Set Japan’s campaigns for Marc Jacobs, Louis Vuitton, Takashi Murakami, and Frisk.
Surprisingly many brands (especially in the automotive industry) don’t have a successful new media/social network strategy yet. Our results indicate what youth culture is using mostly, why, and where brands may benefit mostly in new media.