Tag: technology

What Electronic Device Can You Not Live Without?” -Differences among 13-30-year-olds Indicate Big Changes on the Horizon

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More important than ever before is knowing key electronics among youth culture as spending patterns have shifted towards electronics as a major component to personal style, communication, and entertainment.

Hulu Goes Subscription-Based and Moves onto Mobile Platforms

Transplatform capabilities are key to spreading news and entertainment especially among youth culture. Now Hulu moves from laptop to iPad and iPhone with new subscription model also available on mobile devices.

Connecting with Chinese Youth Culture -The Creative Crossover

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Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.

Internet: How Do You Typically Find Out About New Websites?

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Fresh data from 13-25-year-olds across North America in Label Networks’ Spring Youth Culture Study 2010 reveals new sources for connecting youth culture to your site.

Creative QR Codes Continue to Push the Envelope for New Branding, Marketing, and Advertising Strategies, as Indicated by Set Japan’s Latest Release for Frisk Mints

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QR codes are catching on as the new interactive format using mobile technology, creativity, and genius, as illustrated by Set Japan’s campaigns for Marc Jacobs, Louis Vuitton, Takashi Murakami, and Frisk.

Youth Culture and Social Networks: Fresh Data Quantifies Communication Patterns, Key Features, and the Most Effective Brand Marketing Opportunities

Surprisingly many brands (especially in the automotive industry) don’t have a successful new media/social network strategy yet. Our results indicate what youth culture is using mostly, why, and where brands may benefit mostly in new media.