Sycamore Partners have expressed interest in Aeropostale, the teen retailer that has recently been dealing with low profits and missed targets when it comes to today’s youth culture. As we note in our 13th Annual Fall Youth Culture Study, released yesterday September 16, the brand had been out of sync with the marketplace for some […]
There’s a lot going on in fashion and retail right now, and it’s not just from the fashion trade shows in Las Vegas which will soon provide insights on where trends are headed next for SS14. But while teen retailers such as American Eagle, Abercrombie & Fitch, Aeropostale, and even Macy’s report financial difficulties in […]
Aeropostale today announced their Q2 financials and once again, show that they are struggling within a challenging climate for retailers. Today’s youth culture demographic is less interested in buying what they have to sell. As we’ve noted in many of this year’s Youth Culture Studies, and our upcoming Sustainability and Fall Youth Culture Studies 2013, […]
Retail’s been getting hammered lately with the blame-game stemming from weird weather patterns and therefore less demand on in-stock apparel items, to buyouts happening as fast as young people switching favorite social networks. First, Rue 21, the teen retailer with an estimated 900 stores, has entered into an agreement to get purchase by Apax Partners, […]
Whenever we hear that a teen retailer has hired Goldman Sachs Group it usually means there’s big news (or trouble) brewing at the brand. As we reported last month, the popular retail chain has been hit hard recently by off-trend fashion choices especially the heavy emphasis on colorful prep styles, and a variety of other […]
On the day A&F reports incredible net gains, they’ve also come under fire for offering up money for a celeb to not wear their apparel based on image issues.
Changing tides for this popular brand indicates shifts in the marketplace for youth retailers overall, as higher costs of cotton and other things are forcing new changes for 2011.
Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.