Zalando, the online fashion retailer that bought Bread & Butter earlier this year, was planning a fashion festival-like spin-off of the show in January during the Berlin Fashion Week, but do to the refugee crisis plaquing the city of Berlin, has had to change courses and consider humanitarian solutions. Last week, according to Sportswear International, […]
Tag: Tempelhof
Zalando, Who Bought Bread & Butter, Cancels Its B&B Fashion Festival Spin-off as Tempelhof, Plans to Launch Band Aid-Like Charity Event
BREAD & BUTTER Plans Summer Tempelhof Trade Show with New Platforms, Reworked Concepts to Meet New Challenges in Streetwear, Denim, Urban Contemporary Fashion
The fashion trade show industry has been undergoing significant changes to meet with challenging economic conditions, changes in consumer spending habits, and the business of fashion as a whole. As more consumers shop online vs. brick ‘n mortar, utilize mcommerce, and engage a DIY lifestyle, so too has the concept of the traditional trade show […]