Tag: trade

Trade Show Round-up: Bread & Butter’s Director Creates Offshow 14 oz. in Berlin; Agenda Debuts New Brands; ASR Drops Holiday

Fashion trade shows in street, denim, urban, and action sports re-align and debut changes for 2009.

Quiksilver Pulls-Out of ASR Winter Trade Show -What This Means for the Action Sports Industry

When a cornerstone drops, how does a building stand? Try re-inventing the concrete.

Project’s Fall Fashion Show Creates New Excitement for Denim, Contemporary, and Premium Street Brands Attracting Scores of Leading Retailers and Buyers Interested Discovering New Season Collections and Hidden Gems

Drawing comparisons to Bread & Butter, Project this time around seemed more its own show with an expanded women’s section, footwear, accessories, and of course latest collections among the world’s leaders in denim.

Bread and Butter Barcelona Reveals Trade Show Sections, Graphics, Themes, and the BB Bible of Brands

The fashion trade show by which others are measured, Bread & Butter Barcelona reveals new plans for 2009 in themes and graphics.

DNR Fold-Men’s Fashion Trade Magazine Calls It Quits

Yet another print publication bites the dust, and this one doesn’t even try to attempt “moving online” as an excuse.

Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed

Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:

Bread & Butter Barcelona Trade Show Wrap-Up: Denim Brands, Big Business, Bowler Hats Re-introduced, 99,500 Exhibitors, Buyers, Fashion Players Attend

Bread & Butter Barcelona wrapped up last week, January 18th to rave reviews by most who attended, which reached more than 99,500 -a 20% increase from last year. As a leading-edge trade show particularly for denim, upper urbanwear, sportswear, and street fashion brands, B&B has also gained a reputation for its unique approach to creating beautiful themes and aesthetics within each hall resulting in an atmosphere that is conducive for business and inspiration.

WeSC, the Street-Contemporary Fashion Brand from Sweden, Featured Top Activists’ Artists in an Well-Curated Art Show at Robert Bergman Gallery Attracting a Who’s-Who List of Street Artists, Action Sports Industry, and Press

We Are the Superlative Conspiracy (WeSC) is a fast-emerging street fashion apparel brand with collections ranging from denim, dresses, tops, button-downs, jackets, and unique accessories -including designer headphones -which may well be accounted for by their reputation for creative grassroots marketing and branding campaigns. On March 1st, following the opening day of the new street and contemporary fashion trade show Class (see next story for details), WeSC launched an exhibition of the artwork created by the artists from their flock of “We Activists” -someone that is extremely good at what they do (but not necessarily famous) and chosen by WeSC to represent the brand in their own way–in a well-curated art show at Bergamot Station at the Robert Bergman Gallery in Santa Monica, CA.

ISPO Summer Trade Show in Munich Canceled After 35 Years

It doesn’t come as a shock really that ISPO Summer Trade Show, created by the massive marketing and communications company Messe Munchen GmbH in Munich, Germany, announced on March 6th that they would be canceling their summer sports trade show.

Designers & Agents in Los Angeles Fashion District Attracts Top Denim Labels Contemporary Designers with Crowd that Indicates West Coast is Leading Trends in Many Aspects of Cutting-edge Fashion

Designers & Agents is a show that takes place in what’s called Fashion Corner in downtown Los Angeles between 9th Street and South Los Angeles St. at the intersection of several buildings including the New Mart, Cooper Building, Lady Liberty, and California Mart–all filled with designer showrooms and contemporary brands ranging from top denim labels, to eco-friendly fashion, footwear, and accessories. Each season, Designers & Agents show takes over the 8th floor of the Cooper Building with a clean and inspiring presentation of select brands from nearby showrooms that come to showcase their collections that has over the years, attracted buyers from around the world.