Given that sneaker culture and footwear in general is such a vital part of fashion particularly when it comes to street and contemporary fashion, it’s amazing to us that the old-school trade show, WSA, hasn’t gotten a facelift in years. Now, however, it’s got competition: Compass is the new directional trade show for high-end sneakers and top tier footwear created by BPMW, the founders of another very cool, intimate trade show in NYC called Capsule.
Tag: trade
Trade Show News: Compass Gives Upscale Sneaker Footwear Brands a New Show; MAGIC to Launch ECOllection; Bread & Butter BarcelonaAttracting More Core American StreetFashion Brands
Pool Trade Show Launches”Concept to Creation” Theme at Loop Space Featuring their Upcoming Transition to Emphasis on Design, Featuring Brands Anzevino & Florence, Mary Meyer, Feral Childe, Gytha Mander, Velvet Leaf, Meadow, and REVL
Pool Fashion Trade Show kicked-off a special event June 7th called “Concept to Creation” which in many ways indicates their new direction of focusing on fashion design and the designers themselves rather than just art and fashion. With invites featuring designer sketches, rulers, swatches, and pantone color flip books, you can see how the transition is making a special emphasis on the designers behind the brands that will be a part of their upcoming trade show August 26-28 in Las Vegas.
Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders
It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.