In the past few years, there’s been an interesting trend emerging in streetwear and urban contemporary with a crossover of outdoors. From camp-inspired collections, to actual tents from brands like Poler, to Swiss Army becoming an accessories staple exhibiting at shows like Capsule and Agenda, the urban outdoorsman has become a bona fide category of […]
Tag: trade
Liberty Fairs Brings “Born in the USA” Fashion to Pitti Uomo
Pitti Uomo is highly regarded as an innovative trade fair in Florence that tends to mark the kick-off of the international trade show season for menswear each year. This year, it’s going to be even more special with the recent announcement of the collaboration brought to the show by Liberty Fairs called “Born in the […]
Burton Snowboarding to Create Experiential Exhibition at Denver City Hall Outside of SIA
Many brands are moving in new directions when it comes to telling the story of their latest collections, particularly when it comes to showcasing at trade shows. As trade shows themselves evolve into more festival-like experiences (i.e. Bread & Butter, Agenda), so too have exhibitors begun creating more experiential programs to illustrate 3-dimensional characteristics of […]
Advanstar, Owners of MAGIC and Project, Sold for $972 Million to UBM
One of the United States biggest trade show operators, Advanstar Communications, has been sold to UBM for $972 million. Advanstar hosts 54 trade shows including MAGIC, Project, Fashion Coterie, and shows for licensing, life sciences, and powersports. The acquisition will increase UBM’s events revenues by £135m annually, the company said, from £463m last year. Tim […]
BREAD & BUTTER Successfully Introduces the Korean Capital, Seoul
More than 600 Asian and European guests from fashion, culture and Seoul celebrity circles, retailers and brands, attended the official launch event of Bread and Butter Seoul on the remarkable Floating Islands –situated right on the banks of Seoul’s Han river. In attendance the mayor of Seoul, the honorable Won Soon Park, Karl-Heinz Müller and […]
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Outdoor Inspiration Awards, Presented by adidas Outdoor, Adds Youth Category to Nominations
The fifth annual Outdoor Inspiration Awards, presented by adidas Outdoor, will debut new categories and open the nomination process early at the 2014 Outsiders Ball, being held during Outdoor Retailer Summer Market, Tuesday, August 5. The Outdoor Inspiration Awards recognize individuals, groups, and companies whose efforts go above and beyond in encouraging others to participate […]
Agenda Long Beach Trade Show Brings Elements of Technology, Accessories, to the Fashion Forefront of Streetwear and Action Sports
Agenda trade show, the leaders in streetwear and action sports inspired apparel, footwear, and accessories, kicked-off the next season of fashion trade shows in Long Beach, CA, July 10-11, 2014 with a bustling scene and new trend directions. First, the crossover between technology and fashion is clearly influential in streetwear with more designer headphone brands, […]